:root{color:#393c2f;font-synthesis:none;text-rendering:optimizelegibility;--paper:#f1eadf;--ink:#393c2f;--olive:#7d8463;--olive-deep:#687055;--navy:#293025;--acid:#e1e9bd;--line:#393c2f2e;background:#f1eadf;font-family:Arial,PingFang SC,Microsoft YaHei,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);min-width:320px;margin:0;overflow-x:hidden}button,a{color:inherit;font:inherit}a{text-decoration:none}img{max-width:100%;display:block}::selection{color:var(--ink);background:var(--acid)}.site-shell{min-height:100vh}.site-header{z-index:50;height:72px;color:var(--olive-deep);pointer-events:none;justify-content:space-between;align-items:center;padding:0 22px;display:flex;position:fixed;inset:0 0 auto}.site-header a,.site-header button{pointer-events:auto}.wordmark{text-transform:uppercase;align-items:baseline;gap:12px;display:flex}.wordmark span{letter-spacing:-.06em;font-size:16px;font-weight:900}.wordmark small,.site-header nav{letter-spacing:.06em;text-transform:uppercase;font-size:10px;font-weight:700}.site-header nav{gap:32px;font-size:12px;display:flex}.site-header nav a{position:relative}.site-header nav a:after{content:"";transform-origin:100%;background:currentColor;height:1px;transition:transform .22s;position:absolute;bottom:-4px;left:0;right:0;transform:scaleX(0)}.site-header nav a:hover:after{transform-origin:0;transform:scaleX(1)}.menu-button{display:none}.hero{--branch-back-x:0px;--branch-back-y:0px;--branch-mid-x:0px;--branch-mid-y:0px;--branch-front-x:0px;--branch-front-y:0px;--branch-energy:0;--branch-pulse:0;--pointer-x:50vw;--pointer-y:50vh;background:var(--paper);min-height:100svh;position:relative;overflow:hidden}.branch-background{filter:grayscale(.3)sepia(.16)saturate(.3)hue-rotate(18deg)contrast(.7)brightness(1.44)blur(.8px);mix-blend-mode:multiply;pointer-events:none;transform-origin:50%;will-change:transform, background-position, opacity;background-image:url(/hero-branches.jpg);background-repeat:no-repeat;width:100%;height:100%;position:absolute;inset:0}.branch-back{opacity:.34;transform:translate3d(var(--branch-back-x), var(--branch-back-y), 0) scale(1.14) rotate(-1.2deg);background-position:48%;background-size:114%;animation:11s cubic-bezier(.45,.05,.55,.95) infinite alternate branch-back-drift}.branch-mid{opacity:calc(.14 + var(--branch-pulse) * .05);filter:grayscale(.3)sepia(.16)saturate(.28)hue-rotate(18deg)contrast(.66)brightness(1.48)blur(2px);transform:translate3d(var(--branch-mid-x), var(--branch-mid-y), 0) scale(1.2) rotate(1.5deg);background-position:42% 56%;background-size:128%;animation:8.2s ease-in-out infinite alternate-reverse branch-mid-drift;inset:-5%}.branch-front{opacity:.13;filter:grayscale(.3)sepia(.16)saturate(.28)hue-rotate(18deg)contrast(.62)brightness(1.5)blur(3.4px);transform:translate3d(var(--branch-front-x), var(--branch-front-y), 0) scale(calc(1.24 + var(--branch-energy) * .025)) rotate(calc(2deg + var(--branch-energy) * 1.2deg));background-position:54% 48%;background-size:138%;animation:6.4s cubic-bezier(.45,.05,.55,.95) infinite alternate-reverse branch-front-drift;inset:-8%}@keyframes branch-back-drift{0%{background-position:28% 64%}48%{background-position:55% 47%}to{background-position:70% 34%}}@keyframes branch-mid-drift{0%{background-position:72% 32%}52%{background-position:46% 58%}to{background-position:24% 68%}}@keyframes branch-front-drift{0%{opacity:.1;background-position:78% 27%}46%{opacity:.2;background-position:47% 54%}to{opacity:.16;background-position:20% 74%}}.hero:before{z-index:1;background:radial-gradient(circle 22vw at var(--pointer-x) var(--pointer-y), rgba(255, 252, 245, calc(.08 + var(--branch-energy) * .16)), transparent 72%);content:"";pointer-events:none;position:absolute;inset:0}.hero:after{z-index:1;content:"";pointer-events:none;background:radial-gradient(circle at 62% 48%,#f1eadf29 0 24%,#0000 48%),linear-gradient(#f1eadf33,#0000 26% 76%,#f1eadfa3);position:absolute;inset:0}.hero-title{z-index:3;color:var(--olive);letter-spacing:-.085em;text-transform:uppercase;pointer-events:none;font-weight:900;line-height:.78;position:absolute;inset:1.5vh 0 auto}.hero-title span:first-child{white-space:nowrap;padding-left:0;font-size:clamp(108px,18.8vw,360px);display:block;transform:translate(-.045em)}.hero-title span:last-child{transform-origin:100% 0;font-size:clamp(96px,15vw,285px);display:block;position:absolute;top:30vh;right:-.25em;transform:rotate(-90deg)translateY(-100%)}.hero-portrait-frame{z-index:4;width:min(43vw,630px);position:absolute;top:10vh;left:59.6%;transform:translate(-50%);-webkit-mask-image:linear-gradient(#000 0 82%,#0000 100%);mask-image:linear-gradient(#000 0 82%,#0000 100%)}.hero-portrait-frame:before{content:none}.hero-portrait-frame img{object-fit:cover;object-position:center 8%;filter:none;mix-blend-mode:normal;background:0 0;width:100%;height:90vh}.portrait-caption{display:none}.hero-intro,.hero-status,.hero-disciplines{z-index:5;position:absolute}.hero-intro{width:min(35vw,440px);color:var(--olive-deep);margin:0;top:auto;bottom:38px;left:clamp(22px,3.8vw,56px);transform:none}.hero-intro h2{letter-spacing:-.055em;max-width:430px;margin:0;font-size:clamp(22px,2vw,30px);font-weight:800;line-height:1.28}.hero-intro>span{background:currentColor;width:28px;height:1px;margin:26px 0 24px;display:block}.hero-intro p{color:var(--ink);letter-spacing:-.025em;margin:0;font-size:clamp(13px,1.05vw,16px);font-weight:500;line-height:1.75}.hero-case-link{width:168px;min-height:40px;color:var(--paper);background:var(--olive-deep);justify-content:space-between;align-items:center;margin-top:28px;padding:0 14px;font-size:11px;font-weight:700;transition:width .24s,background .24s;display:flex}.hero-case-link:hover{background:var(--ink);width:184px}.hero-status{letter-spacing:.05em;text-transform:uppercase;color:var(--olive-deep);gap:7px;font-size:10px;font-weight:800;display:grid;inset:88px 22px auto auto}.hero-status span:first-child:before{background:var(--olive);content:"";border-radius:50%;width:7px;height:7px;margin-right:8px;display:inline-block}.hero-disciplines{text-transform:uppercase;width:210px;min-width:0;color:var(--olive-deep);padding-right:0;font-size:10px;font-weight:800;display:grid;bottom:24px;right:0}.hero-disciplines span{border-top:1px solid var(--line);padding:8px 0}.case-index{--case-paper:#f6f0e6;--case-dark:#31352b;z-index:4;min-height:100svh;color:var(--ink);background:radial-gradient(circle at 78% 16%,#ffffff94,#0000 26%),linear-gradient(135deg,#f1eadf 0%,#ebe3d7 100%);padding:76px 22px 40px;scroll-margin-top:0;position:relative;overflow:hidden}.case-index-heading{z-index:7;grid-template-columns:1fr 3.2fr 1.1fr;align-items:center;gap:34px;margin-bottom:24px;display:grid;position:relative}.case-index-heading>div{gap:8px;display:grid}.case-index-count{color:var(--olive-deep);font-size:10px;font-weight:700}.case-index-heading h2{letter-spacing:-.07em;margin:0;font-size:clamp(36px,3.8vw,58px);font-weight:800;line-height:.88}.case-index-intro{letter-spacing:-.03em;justify-self:end;margin:0;font-size:12px;font-weight:700;line-height:1.55}.case-index-grid{perspective:1800px;isolation:isolate;min-height:clamp(500px,50vw,650px);position:relative}.case-wave{z-index:-2;opacity:.12;pointer-events:none;transform-origin:bottom;width:110%;height:104%;transition:opacity .5s;position:absolute;inset:4% -5% -8%;transform:perspective(900px)rotateX(54deg)translateY(14%)}.case-index-grid:hover .case-wave{opacity:.26}.case-stage-label{z-index:-1;color:#68705513;letter-spacing:-.09em;pointer-events:none;margin:0;font-size:clamp(84px,13vw,190px);font-weight:900;line-height:.7;position:absolute;bottom:-.08em;left:-.04em}.case-card{--case-x:0px;--case-y:0px;--case-rotate-x:0deg;--case-rotate-y:0deg;opacity:0;min-width:0;transform:translate3d(0, 70px, 0) rotateX(var(--case-rotate-x)) rotateY(var(--case-rotate-y));transform-style:preserve-3d;will-change:transform, opacity;transition:opacity .7s,filter .52s,transform .7s cubic-bezier(.2,.75,.2,1);display:block;position:absolute}.case-card.is-visible{opacity:1;transform:translate3d(0, 0, 0) rotateX(var(--case-rotate-x)) rotateY(var(--case-rotate-y))}.case-card-featured{z-index:4;width:min(68%,980px);height:clamp(480px,47vw,630px);top:0;left:4%}.case-card-secondary{z-index:1;width:min(44%,640px);height:clamp(390px,36vw,510px);transition-delay:.13s;top:clamp(120px,11vw,165px);bottom:auto;right:1%}.case-index-grid:has(.case-card-featured:hover) .case-card-secondary{opacity:.42;filter:saturate(.55)blur(1.4px);transform:translate3d(28px,18px,-70px)rotate(2deg)}.case-index-grid:has(.case-card-secondary:hover) .case-card-featured{opacity:.48;filter:saturate(.58)blur(1.2px);transform:translate3d(-22px,-8px,-80px)rotate(-1.2deg)}.case-card-media{background:#ddd4c7;height:100%;margin:0;position:absolute;inset:0;overflow:hidden;transform:translateZ(0);box-shadow:0 26px 70px #2f302624}.case-card-featured .case-card-media{width:auto;box-shadow:none;background:0 0;inset:0 0 0 37%;overflow:visible}.case-card-media>img{object-fit:cover;width:calc(100% + 20px);max-width:none;height:calc(100% + 20px);transform:translate3d(calc(var(--case-x) * -.55 - 10px), calc(var(--case-y) * -.55 - 10px), 0) scale(1.055);will-change:transform;transition:filter .42s,transform .18s ease-out}.case-card-storepower .case-card-media img{object-fit:contain;object-position:43% 58%;filter:none;mix-blend-mode:multiply;clip-path:polygon(8% 0,100% 0,92% 100%,0 100%);transform:translate3d(calc(var(--case-x) * -.28 - 58px), calc(var(--case-y) * -.32 - 10px), 0) scale(.86);-webkit-mask-image:linear-gradient(102deg,#0000 0,#00000047 10%,#000 24% 76%,#0006 89%,#0000 100%);mask-image:linear-gradient(102deg,#0000 0,#00000047 10%,#000 24% 76%,#0006 89%,#0000 100%)}.case-card-storepower:hover .case-card-media>img{filter:none}.case-card:hover .case-card-media>img{filter:contrast(1.05)saturate(1.02)}.case-card-body{z-index:3;color:var(--case-dark);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);transform:translate3d(calc(var(--case-x) * .28), calc(var(--case-y) * .24), 52px);will-change:transform;background:#f6f0e6f0;flex-direction:column;transition:transform .2s ease-out,background .32s;display:flex;position:absolute;box-shadow:0 18px 50px #2e2f251a}.case-card-featured .case-card-body{width:min(40%,380px);min-height:0;box-shadow:none;-webkit-backdrop-filter:none;backdrop-filter:none;clip-path:none;background:0 0;padding:24px 24px 20px;inset:0 auto auto 3%}.case-card-featured .case-card-title{margin-top:22px}.case-card-featured .case-card-footer{margin-top:24px}.case-card-secondary .case-card-body{width:70%;min-height:52%;box-shadow:none;clip-path:polygon(4% 0,100% 0,94% 100%,0 100%);background:linear-gradient(105deg,#f6f0e6e6 0 91%,#0000 91%);padding:21px 22px 18px;bottom:-13%;right:2%}.case-card-meta{letter-spacing:.08em;text-transform:uppercase;justify-content:space-between;margin:0;font-size:9px;font-weight:800;display:flex}.case-card-title{margin-top:clamp(26px,3vw,48px)}.case-card-title h3{letter-spacing:-.07em;margin:0;font-size:clamp(43px,4.2vw,68px);font-weight:800;line-height:.86}.case-card-secondary .case-card-title{margin-top:18px}.case-card-secondary .case-card-title h3{font-size:clamp(43px,4.2vw,68px)}.case-card-title p{color:var(--olive-deep);letter-spacing:-.04em;margin:14px 0 0;font-size:clamp(14px,1.2vw,18px);font-weight:800;line-height:1.28}.case-card-secondary .case-card-title p{font-size:clamp(14px,1.2vw,18px)}.case-card-description{margin:18px 0 0;font-size:11px;line-height:1.68}.case-card-secondary .case-card-description{display:none}.case-card-facts{gap:9px;margin:22px 0 0;display:grid}.case-card-facts div{grid-template-columns:58px 1fr;align-items:start;gap:10px;display:grid}.case-card-facts dt,.case-card-facts dd{margin:0;font-size:11px;line-height:1.45}.case-card-facts dt{color:var(--olive-deep);letter-spacing:.03em;font-size:9px;font-weight:800}.case-card-facts dd{font-weight:650}.case-card-secondary .case-card-facts{gap:6px;margin-top:16px}.case-card-secondary .case-card-facts div{grid-template-columns:50px 1fr;gap:8px}.case-card-secondary .case-card-facts dt{font-size:9px}.case-card-secondary .case-card-facts dd{font-size:11px}.case-card-footer{letter-spacing:.045em;text-transform:uppercase;justify-content:space-between;align-items:center;gap:14px;margin-top:auto;padding-top:20px;font-size:8px;font-weight:800;line-height:1.35;display:flex}.case-card-secondary .case-card-footer{justify-content:space-between;align-items:center;gap:12px;padding-top:14px;display:flex}.case-card-secondary .case-card-footer>span:first-child{font-size:8px;line-height:1.35;display:block}.case-card-secondary .case-card-action{min-height:34px;color:var(--case-paper);background:var(--olive-deep);border-bottom:0;margin-left:auto;padding:0 12px}.case-card-secondary:hover .case-card-action{color:var(--case-paper);background:var(--ink)}.case-card-action{min-height:34px;color:var(--case-paper);background:var(--olive-deep);flex:none;align-items:center;padding:0 12px;font-size:10px;transition:transform .26s,background .26s;display:inline-flex}.case-card:hover .case-card-action{background:var(--ink);transform:translate(6px)}.case-media-collage{background:#25231f;width:100%;height:100%;position:relative;overflow:hidden}.case-media-site,.case-media-pet{object-fit:cover;will-change:transform;max-width:none;transition:transform .22s ease-out,filter .32s;position:absolute}.case-media-site{z-index:2;object-position:center top;clip-path:polygon(10% 0,100% 0,100% 100%,0 100%);width:82%;height:58%;transform:translate3d(calc(var(--case-x) * -.38), calc(var(--case-y) * -.32), 0) rotate(2.2deg);top:5%;right:-8%;box-shadow:-20px 24px 46px #00000042;-webkit-mask-image:linear-gradient(103deg,#0000 0,#00000038 8%,#000000b8 15%,#000 24% 100%);mask-image:linear-gradient(103deg,#0000 0,#00000038 8%,#000000b8 15%,#000 24% 100%)}.case-media-pet{object-position:69% center;filter:saturate(.68)contrast(1.05)brightness(.82);width:72%;height:100%;transform:translate3d(calc(var(--case-x) * .28), calc(var(--case-y) * .28), 0) scale(1.08);inset:0 auto auto 0}.case-media-collage:after{z-index:3;content:"";pointer-events:none;background:linear-gradient(90deg,#0000 30%,#1718140f),linear-gradient(#0000 56%,#141512bf);position:absolute;inset:0}.case-media-collage>span{z-index:4;color:#ffffffc7;font-family:Georgia,serif;font-size:clamp(21px,2.2vw,36px);font-style:italic;position:absolute;bottom:8%;right:5%}.case-card-secondary:hover .case-media-site{transform:translate3d(calc(var(--case-x) * -.52), calc(var(--case-y) * -.46), 0) rotate(-1deg) scale(1.035)}.case-card-secondary:hover .case-media-pet{filter:saturate(.86)contrast(1.08)brightness(.9);transform:translate3d(calc(var(--case-x) * .42), calc(var(--case-y) * .38), 0) scale(1.12)}.storepower-case-study{--storepower-paper:#f3eee6;--storepower-ink:#2e3129;--storepower-muted:#6f765c;z-index:5;color:var(--storepower-ink);background:var(--storepower-paper);scroll-margin-top:0;position:relative}.storepower-cover{background:radial-gradient(circle at 72% 36%,#fffffff5,#0000 34%),linear-gradient(118deg,#f8f2e9 0 44%,#e8e0d3 100%);grid-template-columns:minmax(390px,.9fr) minmax(500px,1.1fr);min-height:100svh;padding:108px 22px 34px;display:grid;position:relative;overflow:hidden}.storepower-cover:before{display:none}.storepower-cover-copy{z-index:3;flex-direction:column;align-items:flex-start;min-width:0;display:flex;position:relative}.storepower-back{letter-spacing:.04em;text-transform:uppercase;margin-bottom:clamp(48px,8vh,92px);font-size:10px;font-weight:800}.storepower-back:after{content:"";background:currentColor;width:0;height:1px;margin-top:5px;transition:width .24s;display:block}.storepower-back:hover:after{width:100%}.storepower-cover h2{z-index:4;letter-spacing:-.09em;white-space:nowrap;align-items:flex-start;gap:.12em;width:max-content;margin:12px 0 0 -.07em;font-size:clamp(68px,8.8vw,142px);font-weight:900;line-height:.76;display:flex;position:relative}.storepower-cover h2 span{letter-spacing:-.03em;font-size:.34em;display:inline-block;transform:translateY(.12em)}.storepower-cover-category{max-width:460px;color:var(--olive-deep);letter-spacing:-.055em;margin:28px 0 0;font-size:clamp(20px,2vw,32px);font-weight:800;line-height:1.08}.storepower-cover-subtitle{letter-spacing:-.035em;max-width:520px;margin:18px 0 0;font-size:clamp(15px,1.25vw,20px);font-weight:700;line-height:1.45}.storepower-cover-lead{letter-spacing:-.025em;flex-wrap:wrap;gap:8px 12px;max-width:530px;margin:clamp(26px,4vh,46px) 0 0;font-size:clamp(13px,1.08vw,17px);font-weight:700;line-height:1.5;display:flex}.storepower-cover-lead span{color:var(--olive)}.storepower-cover-meta{border-top:1px solid #3033283d;width:min(100%,560px);margin:auto 0 0;display:grid}.storepower-cover-disclaimer{color:#303328cc;max-width:560px;margin:12px 0 0;font-size:10.5px;font-weight:700;line-height:1.55}.storepower-cover-meta div{border-bottom:1px solid #30332829;grid-template-columns:92px 1fr;gap:20px;padding:11px 0;display:grid}.storepower-cover-meta dt,.storepower-cover-meta dd{margin:0;font-size:11.5px;line-height:1.5}.storepower-cover-meta dt{color:var(--olive-deep);font-weight:800}.storepower-cover-meta dd{font-weight:650}.storepower-cover-visual{--store-x:0px;--store-y:0px;--store-rotate:0deg;z-index:2;align-self:stretch;min-width:0;margin:0;position:relative;overflow:hidden;-webkit-mask-image:linear-gradient(104deg,#0000 0,#000 18% 86%,#0000 100%);mask-image:linear-gradient(104deg,#0000 0,#000 18% 86%,#0000 100%)}.storepower-cover-visual:after{z-index:-1;content:"";border:1px solid #393c2f29;position:absolute;inset:8% 7% 8% 8%;transform:skew(-4deg)}.storepower-cover-visual img{object-fit:contain;object-position:44% 58%;filter:none;mix-blend-mode:multiply;width:100%;height:100%;transform:translate3d(var(--store-x), var(--store-y), 0) rotate(var(--store-rotate)) scale(.92);will-change:transform;transition:transform .18s ease-out}.storepower-cover-number{z-index:3;color:#303328bd;letter-spacing:.08em;font-size:10px;font-weight:900;position:absolute;top:8%;left:10%}.storepower-cover-visual figcaption{z-index:3;letter-spacing:.08em;border-top:1px solid #30332840;justify-content:space-between;padding-top:10px;font-size:9px;font-weight:900;display:flex;position:absolute;bottom:7%;left:13%;right:8%}.storepower-scroll-cue{z-index:4;letter-spacing:.08em;text-transform:uppercase;writing-mode:vertical-rl;align-items:center;gap:18px;font-size:9px;font-weight:800;display:flex;position:absolute;bottom:26px;right:22px}.storepower-scroll-cue span:last-child{animation:1.8s ease-in-out infinite storepower-cue}.storepower-story{border-top:1px solid #3033282e;grid-template-columns:204px minmax(0,1fr);display:grid;position:relative}.storepower-rail{-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);background:#efe7dbe6;border-right:1px solid #30332829;flex-direction:column;align-self:start;height:100svh;padding:94px 18px 28px;display:flex;position:sticky;top:0}.storepower-rail-heading{gap:10px;min-height:80px;display:grid}.storepower-rail-heading span{color:var(--olive-deep);letter-spacing:.08em;text-transform:uppercase;font-size:10px;font-weight:900}.storepower-rail-heading strong{letter-spacing:-.03em;max-width:170px;font-size:13px;line-height:1.45}.storepower-rail nav{margin:auto 0;display:grid}.storepower-rail nav a{color:#3033286e;grid-template-columns:28px 1fr;align-items:baseline;gap:9px;padding:7px 0;transition:color .22s,transform .22s;display:grid}.storepower-rail nav a:hover,.storepower-rail nav a.is-active{color:var(--storepower-ink);transform:translate(4px)}.storepower-rail nav span{font-size:10px;font-weight:900}.storepower-rail nav small{font-size:11px;font-weight:750}.storepower-progress{background:#3033282e;width:100%;height:1px;position:relative;overflow:hidden}.storepower-progress span{width:var(--progress);background:var(--olive-deep);height:100%;transition:width .42s cubic-bezier(.2,.75,.2,1);display:block}.storepower-chapters{min-width:0}.storepower-chapter{opacity:.78;filter:saturate(.88);border-bottom:1px solid #3033282e;min-height:0;padding:68px clamp(36px,5.4vw,88px) 64px;transition:opacity .56s,filter .56s,transform .56s cubic-bezier(.2,.75,.2,1),background-color .42s;position:relative;overflow:hidden;transform:translateY(18px)}.storepower-chapter.is-active{opacity:1;filter:none;transform:translateY(0)}.storepower-chapter:before{z-index:0;color:#6870550f;letter-spacing:-.1em;content:attr(data-index);pointer-events:none;font-size:clamp(180px,30vw,480px);font-weight:900;line-height:.74;display:none;position:absolute;bottom:-.13em;right:-.05em}.storepower-chapter-03,.storepower-chapter-07{color:var(--storepower-ink);background:#e9e7de}.storepower-chapter-04,.storepower-chapter-09{background:#f0e9dd}.storepower-chapter-06{color:var(--storepower-ink);background:#e7e8d7}.storepower-chapter-header,.storepower-chapter-main,.storepower-notes{z-index:1;position:relative}.storepower-chapter-header{border-bottom:1px solid;grid-template-columns:1fr 1fr;gap:28px;padding-bottom:16px;display:grid}.storepower-chapter-header p,.storepower-chapter-header>span{margin:0;font-size:11px;font-weight:800;line-height:1.4}.storepower-chapter-header p{gap:14px;display:flex}.storepower-chapter-header p span{color:var(--olive)}.storepower-chapter-06 .storepower-chapter-header p span,.storepower-chapter-03 .storepower-chapter-header p span,.storepower-chapter-07 .storepower-chapter-header p span{color:var(--olive-deep)}.storepower-chapter-header>span{text-align:right;justify-self:end;max-width:280px}.storepower-chapter-main{grid-template-columns:minmax(0,1.55fr) minmax(220px,.75fr);align-items:end;gap:clamp(40px,8vw,132px);margin-top:clamp(64px,10vh,110px);display:grid}.storepower-chapter-copy{max-width:820px}.storepower-chapter-copy .section-kicker,.storepower-chapter-03 .section-kicker,.storepower-chapter-07 .section-kicker{color:var(--olive-deep)}.storepower-chapter-copy h3{letter-spacing:-.06em;overflow-wrap:normal;text-wrap:balance;white-space:pre-line;word-break:normal;max-width:880px;margin:16px 0 0;font-size:clamp(36px,4.25vw,64px);font-weight:850;line-height:.98}.storepower-chapter-copy>p:last-child{letter-spacing:-.02em;max-width:590px;margin:38px 0 0;font-size:clamp(16px,1.3vw,20px);font-weight:600;line-height:1.68}.storepower-copy-lines span{white-space:nowrap;display:block}.storepower-persona-layout>.storepower-chapter-copy,.storepower-message-layout>.storepower-chapter-copy,.storepower-channel-layout>.storepower-chapter-copy{grid-template-columns:minmax(0,1.08fr) minmax(380px,.92fr);gap:48px}.storepower-metrics{border-top:1px solid;align-self:end;margin:0;display:grid}.storepower-metrics div{border-bottom:1px solid;grid-template-columns:1fr auto;align-items:baseline;gap:20px;padding:14px 0;display:grid}.storepower-metrics dt,.storepower-metrics dd{margin:0}.storepower-metrics dt{font-size:9px;font-weight:800}.storepower-metrics dd{letter-spacing:-.055em;font-size:clamp(18px,2vw,30px);font-weight:850}.storepower-notes{border-top:1px solid;flex-wrap:wrap;gap:0;margin:clamp(58px,10vh,112px) 0 0;padding:0;list-style:none;display:flex}.storepower-notes li{border-right:1px solid;flex:220px;padding:15px 18px 15px 0;font-size:10px;font-weight:700;line-height:1.55}.storepower-notes li+li{padding-left:18px}.storepower-notes li:last-child{border-right:0}.storepower-opportunity-layout,.storepower-challenge-layout,.storepower-voc-layout,.storepower-persona-layout,.storepower-message-layout,.storepower-channel-layout,.storepower-creator-layout,.storepower-timeline-layout,.storepower-review-layout{z-index:1;margin-top:clamp(48px,7vw,88px);position:relative}.storepower-opportunity-layout>.storepower-chapter-copy,.storepower-voc-layout>.storepower-chapter-copy,.storepower-persona-layout>.storepower-chapter-copy,.storepower-message-layout>.storepower-chapter-copy,.storepower-channel-layout>.storepower-chapter-copy,.storepower-creator-layout>.storepower-chapter-copy,.storepower-timeline-layout>.storepower-chapter-copy,.storepower-review-layout>.storepower-chapter-copy{grid-template-columns:minmax(0,1.35fr) minmax(280px,.65fr);align-items:end;gap:clamp(36px,7vw,110px);max-width:none;display:grid}.storepower-opportunity-layout>.storepower-chapter-copy .section-kicker,.storepower-voc-layout>.storepower-chapter-copy .section-kicker,.storepower-persona-layout>.storepower-chapter-copy .section-kicker,.storepower-message-layout>.storepower-chapter-copy .section-kicker,.storepower-channel-layout>.storepower-chapter-copy .section-kicker,.storepower-creator-layout>.storepower-chapter-copy .section-kicker,.storepower-timeline-layout>.storepower-chapter-copy .section-kicker,.storepower-review-layout>.storepower-chapter-copy .section-kicker{grid-column:1/-1}.storepower-opportunity-layout>.storepower-chapter-copy h3,.storepower-voc-layout>.storepower-chapter-copy h3,.storepower-persona-layout>.storepower-chapter-copy h3,.storepower-message-layout>.storepower-chapter-copy h3,.storepower-channel-layout>.storepower-chapter-copy h3,.storepower-creator-layout>.storepower-chapter-copy h3,.storepower-timeline-layout>.storepower-chapter-copy h3,.storepower-review-layout>.storepower-chapter-copy h3,.storepower-opportunity-layout>.storepower-chapter-copy>p:last-child,.storepower-voc-layout>.storepower-chapter-copy>p:last-child,.storepower-persona-layout>.storepower-chapter-copy>p:last-child,.storepower-message-layout>.storepower-chapter-copy>p:last-child,.storepower-channel-layout>.storepower-chapter-copy>p:last-child,.storepower-creator-layout>.storepower-chapter-copy>p:last-child,.storepower-review-layout>.storepower-chapter-copy>p:last-child{margin-top:0}.storepower-review-layout>.storepower-chapter-copy>p:last-child{font-size:clamp(18px,1.55vw,23px);font-weight:700;line-height:1.58}.storepower-opportunity-columns{border-top:1px solid;border-bottom:1px solid;grid-template-columns:1fr 1fr;margin-top:58px;display:grid}.storepower-opportunity-columns section{padding:22px 32px 10px 0}.storepower-opportunity-columns section+section{border-left:1px solid;padding-left:32px;padding-right:0}.storepower-opportunity-columns section>span{color:var(--olive-deep);font-size:10px;font-weight:900}.storepower-opportunity-columns ul{margin:28px 0 0;padding:0;list-style:none;display:grid}.storepower-opportunity-columns li{border-top:1px solid #30332833;grid-template-columns:minmax(128px,max-content) 1fr;align-items:baseline;gap:20px;padding:16px 0;display:grid}.storepower-opportunity-columns strong{letter-spacing:-.05em;white-space:nowrap;font-size:clamp(20px,2vw,30px)}.storepower-opportunity-columns small{font-size:11.5px;font-weight:700;line-height:1.55}.storepower-purchase-questions{border-top:1px solid #30332852;border-bottom:1px solid #30332852;grid-template-columns:1.25fr repeat(3,1fr);gap:0;margin-top:30px;display:grid}.storepower-purchase-questions span,.storepower-purchase-questions p{margin:0;padding:16px 18px;font-size:12px;font-weight:750;line-height:1.45}.storepower-purchase-questions span{color:var(--olive-deep);padding-left:0;font-weight:900}.storepower-purchase-questions p{border-left:1px solid #30332838}.storepower-challenge-layout{grid-template-columns:minmax(0,1.28fr) minmax(340px,.72fr);align-items:end;gap:clamp(44px,7vw,110px);min-height:56svh;display:grid}.storepower-challenge-layout .storepower-chapter-copy h3{max-width:900px;font-size:clamp(40px,4.3vw,66px);line-height:1}.storepower-fact-perception{border-top:1px solid;align-self:end;display:grid}.storepower-fact-perception header,.storepower-fact-perception>div{border-bottom:1px solid;grid-template-columns:.8fr 1.2fr;align-items:baseline;gap:24px;display:grid}.storepower-fact-perception header{color:var(--olive-deep);padding:12px 0;font-size:10px;font-weight:900}.storepower-fact-perception>div{padding:17px 0}.storepower-fact-perception strong{letter-spacing:-.035em;font-size:clamp(16px,1.55vw,23px)}.storepower-fact-perception p{margin:0;font-size:12px;font-weight:700;line-height:1.55}.storepower-decision-line{color:var(--storepower-ink);background:#70775a17;border-top:1px solid #30332857;border-bottom:1px solid #30332857;grid-column:1/-1;margin:26px 0 0;padding:18px 20px;font-size:15px;font-weight:850}.storepower-voc-layout{grid-template-columns:minmax(320px,.85fr) minmax(420px,1.15fr);gap:56px;display:grid}.storepower-voc-layout>.storepower-chapter-copy{grid-column:1/-1}.storepower-voc-map{background:#30332833;grid-template-columns:repeat(2,1fr);gap:1px;min-height:380px;padding:1px;display:grid;position:relative}.storepower-voc-map>div,.storepower-voc-map>span{background:#e4ddce;flex-direction:column;justify-content:space-between;min-height:118px;padding:18px;display:flex}.storepower-voc-map>div{color:#f1eadf;background:var(--olive-deep);grid-row:span 2;justify-content:center}.storepower-voc-map strong{letter-spacing:-.09em;font-size:clamp(72px,8vw,126px);line-height:.75}.storepower-voc-map span,.storepower-voc-map small{font-size:10px;font-weight:800}.storepower-voc-map>span{color:var(--storepower-ink);justify-content:flex-end;font-size:13px}.storepower-comment-evidence{gap:12px;display:grid}.storepower-comment-evidence article{background:#f6f0e694;border:1px dashed #30332859;grid-template-columns:92px 1fr;gap:8px 20px;padding:18px;display:grid}.storepower-comment-evidence article>span{color:var(--olive-deep);grid-row:span 2;font-size:9px;font-weight:900}.storepower-comment-evidence strong{font-size:13px}.storepower-comment-evidence small{font-size:9px;font-weight:650;line-height:1.5}.storepower-inference{border-top:1px solid;border-bottom:1px solid;grid-column:1/-1;justify-content:space-between;align-items:center;gap:14px;padding:18px 0;font-size:10px;font-weight:800;display:flex}.storepower-inference i{color:var(--olive);font-style:normal}.storepower-inference strong{color:var(--olive-deep)}.storepower-persona-grid{grid-template-columns:1fr 1fr;gap:24px;margin-top:58px;display:grid}.storepower-persona-grid>article{background:#f6f0e68a;border:1px solid #30332847;padding:28px}.storepower-persona-grid header{border-bottom:1px solid;min-height:112px;padding-bottom:24px}.storepower-persona-grid header span{color:var(--olive-deep);text-transform:uppercase;font-size:9px;font-weight:900}.storepower-persona-grid h4{letter-spacing:-.055em;margin:16px 0 0;font-size:clamp(26px,3vw,44px);line-height:1}.storepower-persona-grid dl{margin:20px 0 0;display:grid}.storepower-persona-grid dl div{border-bottom:1px solid #3033282e;grid-template-columns:72px 1fr;gap:18px;padding:11px 0;display:grid}.storepower-persona-grid dt,.storepower-persona-grid dd{margin:0;font-size:11.5px;line-height:1.55}.storepower-persona-grid dt{color:var(--olive-deep);font-weight:850}.storepower-persona-grid dd{font-weight:650}.storepower-scene-list{border-top:1px solid;border-bottom:1px solid;margin-top:58px;display:grid}.storepower-scene-list article{grid-template-columns:minmax(0,1.02fr) minmax(360px,.98fr);gap:clamp(42px,7vw,104px);padding:34px 0;transition:background-color .3s,padding .3s cubic-bezier(.2,.75,.2,1);display:grid}.storepower-scene-list article+article{border-top:1px solid #30332847}.storepower-scene-lead>span,.storepower-scene-question>small{color:var(--olive-deep);font-size:10px;font-weight:900}.storepower-scene-lead h4{letter-spacing:-.055em;max-width:560px;margin:14px 0 0;font-size:clamp(28px,3.5vw,52px);line-height:1.03}.storepower-scene-lead p{max-width:560px;margin:20px 0 0;font-size:12px;font-weight:700;line-height:1.65}.storepower-scene-question{border-left:1px solid #30332847;padding-left:clamp(22px,4vw,54px)}.storepower-scene-question>strong{letter-spacing:-.04em;margin-top:14px;font-size:clamp(20px,2.1vw,31px);line-height:1.2;display:block}.storepower-scene-question ul{gap:12px;margin:18px 0 0;padding:0;list-style:none;display:grid}.storepower-scene-question li{letter-spacing:-.035em;padding-left:18px;font-size:clamp(17px,1.75vw,25px);font-weight:800;line-height:1.3;position:relative}.storepower-scene-question li:before{background:var(--olive-deep);content:"";width:7px;height:1px;position:absolute;top:.58em;left:0}.storepower-scene-question>p{border-top:1px solid #30332833;margin:24px 0 0;padding-top:14px;font-size:11.5px;font-weight:700;line-height:1.55}.storepower-scene-question>p span{color:var(--olive-deep);font-weight:900}.storepower-rejected-audience{border-top:1px solid;border-bottom:1px solid;grid-template-columns:120px 1fr;gap:24px;margin-top:24px;padding:18px 0;display:grid}.storepower-rejected-audience span,.storepower-rejected-audience p{margin:0;font-size:11.5px;font-weight:800;line-height:1.5}.storepower-rejected-audience span{color:var(--olive-deep)}.storepower-message-contrast{border-top:1px solid;border-bottom:1px solid;grid-template-columns:1fr 1fr;margin-top:58px;display:grid}.storepower-message-contrast section{padding:22px 30px 22px 0}.storepower-message-contrast section+section{border-left:1px solid;padding-left:30px;padding-right:0}.storepower-message-contrast span{color:var(--olive-deep);font-size:9px;font-weight:900}.storepower-message-contrast p{letter-spacing:-.035em;border-top:1px solid #30332833;margin:20px 0 0;padding-top:14px;font-size:clamp(16px,1.65vw,24px);font-weight:750;line-height:1.4}.storepower-message-contrast section:first-child p{-webkit-text-decoration:line-through #30332873;text-decoration:line-through #30332873;text-decoration-thickness:1px}.storepower-content-rule{max-width:760px;margin:28px 0 0 auto;font-size:12.5px;font-weight:800;line-height:1.6}.storepower-channel-table{border-top:1px solid;margin-top:52px;display:grid}.storepower-channel-table>div{border-bottom:1px solid #f1eadf4d;grid-template-columns:1.2fr 1.7fr .65fr .65fr .75fr;align-items:center;gap:18px;padding:13px 0;display:grid}.storepower-channel-table>div:first-child{color:var(--acid);font-size:9px;font-weight:900}.storepower-channel-table>div:not(:first-child) span{font-size:10px;font-weight:700;line-height:1.45}.storepower-channel-table>div:not(:first-child) span:nth-child(4){font-size:22px;font-weight:850}.storepower-profit-source{margin:34px 0 0}.storepower-profit-source img{border:1px solid #f1eadf47;width:100%}.storepower-profit-source figcaption{color:#f1eadfa8;margin-top:9px;font-size:8px;font-weight:750}.storepower-creator-grid{border-top:1px solid;border-bottom:1px solid;grid-template-columns:repeat(3,1fr);margin-top:58px;display:grid}.storepower-creator-grid>article{padding:22px 24px 26px 0}.storepower-creator-grid>article+article{border-left:1px solid;padding-left:24px}.storepower-creator-grid>article>span{color:var(--olive-deep);font-size:10px;font-weight:900}.storepower-creator-grid>article>small{color:var(--olive-deep);margin-top:10px;font-size:11px;font-weight:850;display:block}.storepower-creator-grid h4{letter-spacing:-.035em;overflow-wrap:anywhere;min-height:58px;margin:8px 0 0;font-size:clamp(19px,1.8vw,28px);line-height:1.08}.storepower-creator-grid dl{margin:18px 0 0;display:grid}.storepower-creator-grid dl div{border-top:1px solid #30332833;padding:10px 0}.storepower-creator-grid dt,.storepower-creator-grid dd{margin:0;font-size:11px;line-height:1.58}.storepower-creator-grid dt{color:var(--olive-deep);font-weight:850}.storepower-creator-grid dd{margin-top:5px;font-weight:650}.storepower-email-excerpt{color:#f1eadf;background:var(--storepower-ink);grid-template-columns:150px 1fr;gap:10px 30px;margin:30px 0 0;padding:26px;display:grid}.storepower-email-excerpt span{color:var(--acid);grid-row:span 2;font-size:9px;font-weight:900}.storepower-email-excerpt p{margin:0;font-family:Georgia,serif;font-size:clamp(16px,1.8vw,26px);font-style:italic;line-height:1.4}.storepower-email-excerpt small{font-size:9px;font-weight:650;line-height:1.5}.storepower-timeline-layout>.storepower-chapter-copy{display:block}.storepower-timeline-layout>.storepower-chapter-copy h3{max-width:920px;margin-top:16px}.storepower-timeline{border-top:1px solid;grid-template-columns:repeat(3,1fr);margin:66px 0 0;padding:0;list-style:none;display:grid}.storepower-timeline>li{padding:30px 28px 18px 0;transition:transform .32s cubic-bezier(.2,.75,.2,1),background-color .32s;position:relative}.storepower-timeline>li+li{border-left:1px solid;padding-left:28px}.storepower-timeline>li:before{background:var(--olive-deep);content:"";border-radius:50%;width:9px;height:9px;position:absolute;top:-5px;left:-1px}.storepower-timeline span{color:var(--olive-deep);font-size:11px;font-weight:900}.storepower-timeline h4{letter-spacing:-.04em;margin:22px 0 0;font-size:clamp(20px,2vw,30px)}.storepower-timeline>li>ul{gap:13px;margin:24px 0 0;padding:0;list-style:none;display:grid}.storepower-timeline>li>ul li{padding-left:16px;font-size:11.5px;font-weight:650;line-height:1.65;position:relative}.storepower-timeline>li>ul li:before{background:var(--olive-deep);content:"";border-radius:50%;width:5px;height:5px;position:absolute;top:.72em;left:0}.storepower-review-columns{border-top:1px solid;border-bottom:1px solid;grid-template-columns:repeat(3,1fr);margin-top:58px;display:grid}.storepower-review-columns section{padding:24px 26px 30px 0}.storepower-review-columns section+section{border-left:1px solid;padding-left:26px}.storepower-review-columns span{color:var(--olive-deep);font-size:9px;font-weight:900}.storepower-review-columns p{letter-spacing:-.03em;margin:28px 0 0;font-size:clamp(16px,1.7vw,24px);font-weight:750;line-height:1.45}.storepower-truth-note{color:#303328cc;border-top:1px dashed #30332859;margin:26px 0 0;padding:16px 0;font-size:10.5px;font-weight:700}.storepower-research-steps{align-content:start;gap:12px;margin:0;padding:0;list-style:none;display:grid}.storepower-research-steps li{background:#f6f0e6b8;grid-template-columns:34px 110px 1fr;align-items:baseline;gap:18px;padding:16px 18px;display:grid;box-shadow:0 8px 22px #3033280f}.storepower-research-steps li:nth-child(2){transform:translate(10px)}.storepower-research-steps li:nth-child(3){transform:translate(-6px)}.storepower-research-steps span{color:var(--olive);font-size:10px;font-weight:900}.storepower-research-steps strong{font-size:13px}.storepower-research-steps p{margin:0;font-size:11.5px;font-weight:650;line-height:1.55}.storepower-research-log{border-top:1px solid #3033284d;border-bottom:1px solid #3033284d;grid-column:1/-1;align-items:center;gap:18px;padding:15px 0;display:flex}.storepower-research-log>span{flex:1;align-items:center;gap:10px;display:flex}.storepower-research-log small{color:var(--olive-deep);font-size:9.5px;font-weight:900}.storepower-research-log strong{font-size:12px}.storepower-research-log i{color:#30332880;margin-left:auto;font-style:normal}.storepower-raw-inputs{color:#f4eee4;background:#363a30;grid-column:1/-1;align-self:stretch;padding:24px;box-shadow:0 16px 42px #3033281a}.storepower-raw-inputs>header{border-bottom:1px solid #f4eee447;gap:8px;padding-bottom:16px;display:grid}.storepower-raw-inputs>header span{color:#cfd6ad;letter-spacing:.04em;font-size:9.5px;font-weight:900}.storepower-raw-inputs>header strong{font-size:13px}.storepower-raw-inputs>div{grid-template-columns:repeat(3,1fr);display:grid}.storepower-raw-inputs article{padding:18px 22px 4px 0;transition:background-color .26s,transform .26s}.storepower-raw-inputs article+article{border-left:1px solid #f4eee433;padding-left:22px;padding-right:22px}.storepower-raw-inputs article>span{color:#f4eee499;font-size:8.5px;font-weight:850}.storepower-raw-inputs blockquote{margin:9px 0 0;font-family:Georgia,serif;font-size:15px;font-style:italic;line-height:1.45}.storepower-raw-inputs article p{color:#f4eee4bd;margin:8px 0 0;font-size:10.5px;font-weight:650;line-height:1.5}.storepower-keyword-sheet{background:#f5efe5;padding:26px;transform:rotate(-.7deg);box-shadow:0 22px 54px #3033281f}.storepower-keyword-sheet header{border-bottom:1px solid #30332847;justify-content:space-between;align-items:baseline;gap:18px;padding-bottom:14px;display:flex}.storepower-keyword-sheet header span,.storepower-keyword-sheet header strong{font-size:10.5px;font-weight:900}.storepower-keyword-sheet header strong{color:var(--olive-deep)}.storepower-keyword-sheet>div{flex-wrap:wrap;gap:10px;margin-top:30px;display:flex}.storepower-keyword-sheet>div span{color:#f5efe5;background:var(--olive-deep);padding:8px 10px;font-size:12px;font-weight:800}.storepower-keyword-sheet>div span:nth-child(2n){color:var(--storepower-ink);background:#d8d7bd;transform:rotate(1.2deg)}.storepower-keyword-sheet>p{margin:34px 0 0;font-family:Georgia,Songti SC,serif;font-size:clamp(14px,1.4vw,20px);line-height:1.55}.storepower-review-placeholder{background:linear-gradient(135deg,#ffffff42,#0000 56%),#d8d7bd52;border:1px dashed #3033286b;align-self:end;padding:24px}.storepower-review-placeholder span,.storepower-review-placeholder strong{display:block}.storepower-review-placeholder span{color:var(--olive-deep);font-size:9px;font-weight:900}.storepower-review-placeholder strong{letter-spacing:-.045em;margin-top:40px;font-size:clamp(18px,2vw,28px)}.storepower-review-placeholder p{margin:18px 0 0;font-size:10px;font-weight:650;line-height:1.6}.storepower-review-placeholder dl{margin:28px 0 0;display:grid}.storepower-review-placeholder dl div{border-top:1px solid #30332833;grid-template-columns:64px 1fr;gap:16px;padding:9px 0;display:grid}.storepower-review-placeholder dt,.storepower-review-placeholder dd{margin:0;font-size:9px;line-height:1.5}.storepower-review-placeholder dt{color:var(--olive-deep);font-weight:850}.storepower-review-placeholder dd{font-weight:650}.storepower-voc-evidence{background:#f5efe5;grid-column:1/-1;margin-top:6px;padding:30px;box-shadow:0 20px 54px #30332817}.storepower-voc-evidence>header{border-bottom:1px solid #30332847;justify-content:space-between;align-items:baseline;gap:24px;padding-bottom:16px;display:flex}.storepower-voc-evidence>header span,.storepower-voc-evidence>header strong{font-size:11px;font-weight:900}.storepower-voc-evidence>header strong{color:var(--olive-deep)}.storepower-voc-evidence>div{grid-template-columns:repeat(2,1fr);display:grid}.storepower-voc-evidence article{border-bottom:1px solid #30332833;grid-template-columns:34px 84px 1fr;align-content:start;gap:12px 18px;padding:26px 24px 26px 0;transition:transform .3s cubic-bezier(.2,.75,.2,1),background-color .3s;display:grid}.storepower-voc-evidence article:nth-child(2n){border-left:1px solid #30332833;padding-left:24px;padding-right:0}.storepower-voc-evidence article>span{color:var(--olive-deep);font-size:10px;font-weight:900}.storepower-voc-evidence article>strong{letter-spacing:-.055em;font-size:clamp(22px,2.2vw,34px)}.storepower-voc-evidence h4{letter-spacing:-.035em;margin:0;font-size:clamp(16px,1.45vw,22px)}.storepower-voc-evidence p{grid-column:2/-1;margin:6px 0 0;font-family:Georgia,Songti SC,serif;font-size:clamp(14px,1.2vw,17px);line-height:1.6}.storepower-voc-evidence>small{color:#303328a3;margin-top:14px;font-size:10.5px;font-weight:700;display:block}.storepower-review-source{background:#ffffff94;grid-column:1/-1;margin:8px 0 0;padding:18px;position:relative;overflow:hidden;box-shadow:0 18px 48px #30332814}.storepower-review-source img{object-fit:contain;width:100%;height:auto;max-height:none;transition:transform .42s cubic-bezier(.2,.75,.2,1);display:block}.storepower-review-source figcaption{color:#303328c2;margin-top:10px;font-size:10px;font-weight:750}.storepower-review-source a{display:block;overflow:hidden}.storepower-review-traces{border-top:1px solid;border-bottom:1px solid;grid-column:1/-1;margin-top:52px}.storepower-review-traces>header,.storepower-review-traces article{grid-template-columns:1.15fr .62fr 1.35fr;gap:28px;display:grid}.storepower-review-traces>header{color:var(--olive-deep);padding:12px 0;font-size:10px;font-weight:900}.storepower-review-traces article{border-top:1px solid #30332833;align-items:start;padding:20px 0;transition:background-color .26s,transform .26s}.storepower-review-traces blockquote,.storepower-review-traces p{margin:0;font-size:12.5px;font-weight:700;line-height:1.62}.storepower-review-traces blockquote{font-family:Georgia,Songti SC,serif;font-size:14px;font-style:italic;font-weight:500}.storepower-review-traces article>div{gap:6px;display:grid}.storepower-review-traces strong{font-size:13px}.storepower-review-traces small{color:#303328ad;font-size:9.5px;font-weight:750}.storepower-observation-note{border-top:1px solid;grid-column:1/-1;grid-template-columns:150px 1fr;align-items:start;gap:28px;margin-top:14px;padding:20px 0;display:grid}.storepower-observation-note span{color:var(--olive-deep);font-size:11px;font-weight:900}.storepower-observation-note p{letter-spacing:-.035em;max-width:760px;margin:0;font-size:clamp(17px,1.8vw,26px);font-weight:750;line-height:1.4}.storepower-persona-grid .is-content-opportunity{background:#d8d7bd;border:0;margin:10px -14px -6px;padding:16px 14px}.storepower-persona-grid .is-content-opportunity dd{font-family:Georgia,Songti SC,serif;font-size:13px}.storepower-content-board{background:#30332833;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:58px;padding:1px;display:grid}.storepower-content-board article{--card-offset:0px;--card-rotation:0deg;min-height:380px;color:var(--storepower-ink);box-shadow:none;transform:translateY(var(--card-offset)) rotate(var(--card-rotation));background:#f2ece2;padding:24px;transition:transform .36s cubic-bezier(.2,.75,.2,1),box-shadow .36s}.storepower-content-board article:nth-child(2){--card-offset:12px;--card-rotation:0deg}.storepower-content-board article:nth-child(3){--card-offset:-6px;--card-rotation:0deg}.storepower-content-board header{color:var(--olive-deep);justify-content:space-between;gap:14px;font-size:10.5px;font-weight:900;display:flex}.storepower-content-board h4{letter-spacing:-.055em;min-height:112px;margin:36px 0 0;font-size:clamp(24px,2.4vw,38px);line-height:1.05}.storepower-content-board dl{margin:28px 0 0;display:grid}.storepower-content-board dl div{border-top:1px solid #30332833;padding:10px 0}.storepower-content-board dt,.storepower-content-board dd{margin:0;font-size:11px;line-height:1.5}.storepower-content-board dt{color:var(--olive-deep);font-weight:850}.storepower-content-board dd{margin-top:4px;font-weight:650}.storepower-content-path{border-top:1px solid;border-bottom:1px solid;justify-content:space-between;align-items:center;gap:12px;margin-top:72px;padding:16px 0;font-size:11.5px;font-weight:800;display:flex}.storepower-content-path i{color:var(--olive-deep);font-style:normal}.storepower-platform-flow{border-top:1px solid #30332847;border-bottom:1px solid #30332847;margin-top:54px;display:flex}.storepower-platform-flow article{min-width:0;min-height:320px;color:var(--storepower-ink);background:#ffffff3b;border-right:1px solid #3033283d;flex:1 1 0;padding:22px 18px;transition:flex-grow .36s cubic-bezier(.2,.75,.2,1),transform .32s cubic-bezier(.2,.75,.2,1),background-color .32s}.storepower-platform-flow article:nth-child(2),.storepower-platform-flow article:nth-child(4){background:#70775a1a}.storepower-platform-flow article:last-child{border-right:0}.storepower-platform-flow article>span{color:var(--olive-deep);font-size:10.5px;font-weight:900}.storepower-platform-flow h4{letter-spacing:-.06em;margin:34px 0 0;font-size:clamp(25px,2.6vw,42px)}.storepower-platform-flow strong{min-height:62px;margin-top:26px;font-size:14px;line-height:1.45;display:block}.storepower-platform-flow p,.storepower-platform-flow small{font-size:11px;font-weight:650;line-height:1.55}.storepower-platform-flow p{margin:24px 0 0}.storepower-platform-flow small{color:#303328d1;margin-top:34px;display:block}.storepower-profit-details{color:var(--storepower-ink);margin-top:28px}.storepower-profit-details summary{cursor:pointer;width:fit-content;color:var(--olive-deep);font-size:12px;font-weight:850}.storepower-profit-details[open] summary{margin-bottom:24px}.storepower-profit-details .storepower-profit-source img{border-color:#30332833}.storepower-profit-details .storepower-profit-source figcaption{color:#303328ad}.storepower-creator-brief{color:#f1eadf;background:var(--storepower-ink);margin-top:34px;padding:26px;transform:rotate(-.35deg)}.storepower-creator-brief>header{border-bottom:1px solid #f1eadf47;grid-template-columns:150px 1fr;align-items:baseline;gap:26px;padding-bottom:20px;display:grid}.storepower-creator-brief>header span{color:var(--acid);font-size:10.5px;font-weight:900}.storepower-creator-brief>header strong{letter-spacing:-.04em;font-size:clamp(18px,2vw,28px)}.storepower-creator-brief>div{grid-template-columns:1fr 1fr .8fr;gap:28px;margin-top:28px;display:grid}.storepower-creator-brief article>span{color:#9da37e;font-size:10.5px;font-weight:900}.storepower-creator-brief h4{margin:18px 0 0;font-family:Georgia,serif;font-size:clamp(17px,1.7vw,24px);font-style:italic;font-weight:500;line-height:1.35}.storepower-creator-brief p{margin:18px 0 0;font-size:11px;font-weight:650;line-height:1.6}.storepower-brief-rule{color:#f1eadfc2;border-top:1px solid #f1eadf47;margin:26px 0 0;padding-top:18px;font-size:11.5px;line-height:1.65}.storepower-outreach-email{background:#f7f2ea;width:min(100%,980px);margin:58px auto 0;padding:clamp(28px,4vw,56px);transition:transform .42s cubic-bezier(.2,.75,.2,1),box-shadow .42s;transform:rotate(.25deg);box-shadow:0 28px 72px #30332821}.storepower-outreach-email>header{border-bottom:1px solid #30332847;justify-content:space-between;align-items:baseline;gap:24px;padding-bottom:18px;display:flex}.storepower-outreach-email>header span,.storepower-outreach-email>header strong{font-size:11px;font-weight:900}.storepower-outreach-email>header span{color:var(--olive-deep)}.storepower-email-subject{max-width:820px;color:var(--olive-deep);margin:34px 0 0;font-family:Georgia,serif;font-size:clamp(20px,2vw,30px);font-style:italic;line-height:1.35}.storepower-outreach-email>div{column-count:2;column-rule:1px solid #30332829;column-gap:48px;margin-top:34px}.storepower-outreach-email>div p{break-inside:avoid;margin:0 0 18px;font-family:Georgia,serif;font-size:clamp(14px,1.15vw,17px);line-height:1.65}@media (hover:hover){.storepower-research-steps li,.storepower-persona-grid article,.storepower-creator-grid article{transition:transform .32s cubic-bezier(.2,.75,.2,1),background-color .32s}.storepower-research-steps li:hover{transform:translate(8px)rotate(-.25deg)}.storepower-persona-grid article:hover,.storepower-creator-grid article:hover{background:#fff3;transform:translateY(-6px)}.storepower-content-board article:hover{transform:translateY(calc(var(--card-offset) - 10px)) rotate(0deg);box-shadow:inset 0 4px 0 var(--olive-deep)}.storepower-platform-flow article:hover{z-index:1;background:#dce0cf;flex-grow:1.28;transform:translateY(-10px)}.storepower-review-source a:hover img{transform:scale(1.018)}.storepower-raw-inputs article:hover{background:#ffffff0b;transform:translateY(-4px)}.storepower-scene-list article:hover{background:#ffffff38;padding-left:18px;padding-right:18px}.storepower-voc-evidence article:hover{z-index:1;background:#d8d7bd57;transform:translateY(-5px)}.storepower-review-traces article:hover{background:#ffffff40;transform:translate(6px)}.storepower-timeline>li:hover{background:#ffffff2e;transform:translateY(-6px)}.storepower-outreach-email:hover{transform:rotate(0)translateY(-5px);box-shadow:0 36px 88px #3033282b}}.storepower-case-footer{color:#f1eadf;background:#303328;min-height:44svh;padding:82px 22px 30px}.storepower-case-footer-summary{justify-content:space-between;align-items:baseline;gap:28px;margin-top:clamp(72px,12vh,120px);display:flex}.storepower-case-footer-summary strong{letter-spacing:-.065em;font-size:clamp(42px,5vw,74px)}.storepower-case-footer-summary span{color:#9da37e;font-size:10px;font-weight:800}.storepower-case-footer nav{letter-spacing:.05em;text-transform:uppercase;border-top:1px solid #f1eadf57;justify-content:space-between;gap:28px;margin-top:42px;padding-top:16px;font-size:10px;font-weight:800;display:flex}@keyframes storepower-cue{0%,to{transform:translateY(0)}50%{transform:translateY(8px)}}.section-kicker{letter-spacing:.08em;text-transform:uppercase;margin:0;font-size:10px;font-weight:800;line-height:1.2}.statement{border-top:1px solid var(--line);grid-template-columns:1fr 7fr 2fr;gap:34px;padding:150px 22px 180px;display:grid;position:relative}.statement-copy{letter-spacing:-.075em;max-width:1080px;margin:0;font-size:clamp(42px,6.3vw,112px);font-weight:800;line-height:.98}.statement-copy span{color:var(--olive)}.statement aside{align-self:end;padding-bottom:8px;font-size:12px;font-weight:700;line-height:1.55}.work{color:#f2efe6;background:var(--navy);padding:90px 22px 100px}.work-heading{grid-template-columns:1fr 4fr;gap:34px;margin-bottom:90px;display:grid}.work-heading h2{letter-spacing:-.08em;margin:0;font-size:clamp(66px,10vw,176px);font-weight:800;line-height:.78}.project-list{border-top:1px solid #f2efe64d}.project{border-bottom:1px solid #f2efe64d;grid-template-columns:1fr 4fr 1.25fr 44px;gap:34px;min-height:370px;padding:32px 0;scroll-margin-top:72px;transition:color .28s,background .28s,padding .28s;display:grid;position:relative}.project:hover{color:var(--navy);background:var(--acid);padding-left:16px;padding-right:16px}.project-index{flex-direction:column;justify-content:space-between;font-size:11px;font-weight:700;display:flex}.project-body>p:first-child{letter-spacing:.08em;text-transform:uppercase;margin:0 0 56px;font-size:10px;font-weight:800}.project h3{letter-spacing:-.075em;margin:0;font-size:clamp(54px,7vw,118px);font-weight:800;line-height:.88}.project-description{max-width:680px;margin:34px 0 0;font-size:15px;line-height:1.7}.project ul{align-self:end;margin:0;padding:0;list-style:none}.project li{text-transform:uppercase;border-top:1px solid;padding:10px 0;font-size:11px;font-weight:800}.project-arrow{align-self:end;font-size:32px}.process{color:var(--ink);background:var(--paper);position:relative}.process-stage{z-index:1;grid-template-columns:minmax(300px,.8fr) minmax(460px,1.2fr);align-items:center;gap:5vw;min-height:100svh;padding:80px 7vw;display:grid;position:sticky;top:0;overflow:hidden}.process-copy{z-index:3;position:relative}.process-counter{color:var(--olive);letter-spacing:.08em;margin:38px 0 22px;font-size:12px;font-weight:800;display:block}.process-copy h2{letter-spacing:-.075em;max-width:650px;margin:0;font-size:clamp(54px,7vw,112px);font-weight:800;line-height:.92}.process-copy>p:last-child{max-width:470px;margin:34px 0 0;font-size:15px;line-height:1.75}.cube-scene{--cube-width:min(30vw, 420px);perspective:1400px;height:min(72vh,720px);position:relative}.cube-scene:before{aspect-ratio:1;content:"";border:1px solid #68705457;border-radius:50%;width:86%;position:absolute;inset:50% auto auto 50%;transform:translate(-50%,-50%)}.portrait-cube{width:var(--cube-width);height:min(66vh,640px);transform:translate(-50%, -50%) rotateY(var(--cube-rotation));transform-style:preserve-3d;transition:transform .9s cubic-bezier(.22,.8,.2,1);position:absolute;top:50%;left:50%}.cube-face{backface-visibility:hidden;background:#aaa8a5;margin:0;position:absolute;inset:0;overflow:hidden;box-shadow:0 30px 80px #1d201838}.cube-face-0{transform:rotateY(0deg) translateZ(calc(var(--cube-width) / 2))}.cube-face-1{transform:rotateY(90deg) translateZ(calc(var(--cube-width) / 2))}.cube-face-2{transform:rotateY(180deg) translateZ(calc(var(--cube-width) / 2))}.cube-face-3{transform:rotateY(270deg) translateZ(calc(var(--cube-width) / 2))}.cube-face img{object-fit:cover;object-position:center 16%;filter:saturate(.72);width:100%;height:100%}.cube-face figcaption{color:#fff;text-transform:uppercase;background:linear-gradient(#0000,#131b43c2);justify-content:space-between;align-items:flex-end;padding:70px 16px 16px;display:flex;position:absolute;inset:auto 0 0}.cube-face figcaption span{font-size:10px;font-weight:800}.cube-face figcaption strong{letter-spacing:-.04em;font-size:26px}.process-scroll{z-index:2;pointer-events:none;margin-top:-100svh;position:relative}.process-step{opacity:0;justify-content:space-between;align-items:flex-end;min-height:100svh;padding:0 22px 28px;display:flex}.process-step span,.process-step h3{margin:0}.contact{z-index:3;min-height:92svh;color:var(--paper);background:var(--olive);flex-direction:column;justify-content:space-between;padding:70px 22px 24px;display:flex;position:relative}.contact h2{letter-spacing:-.085em;max-width:1250px;margin:100px 0 70px;font-size:clamp(64px,11vw,190px);font-weight:800;line-height:.82}.contact>a{letter-spacing:-.04em;border-bottom:1px solid;align-self:flex-start;padding-bottom:8px;font-size:clamp(20px,2.3vw,38px);font-weight:700}.contact footer{letter-spacing:.05em;text-transform:uppercase;border-top:1px solid #ece7dc73;justify-content:space-between;gap:24px;margin-top:120px;padding-top:18px;font-size:10px;font-weight:800;display:flex}@media (width<=900px){.site-header{color:var(--ink);mix-blend-mode:normal}.menu-button{background:0 0;border:0;place-content:center;gap:5px;width:40px;height:40px;padding:0;display:grid}.menu-button span{background:currentColor;width:24px;height:1px}.site-header nav{z-index:-1;color:var(--paper);background:var(--navy);letter-spacing:-.06em;text-transform:none;visibility:hidden;opacity:0;pointer-events:none;flex-direction:column;justify-content:flex-end;gap:8px;padding:100px 22px 28px;font-size:10vw;line-height:.95;transition:transform .5s cubic-bezier(.22,.8,.2,1),opacity .22s,visibility 0s linear .5s;display:flex;position:fixed;inset:0;transform:translateY(-100%)}.site-header nav.is-open{visibility:visible;opacity:1;pointer-events:auto;transition-delay:0s;transform:translateY(0)}.hero-title span:first-child{padding-left:0;font-size:22vw}.hero-title span:last-child{font-size:22vw;top:26vh}.hero-portrait-frame{width:min(53vw,550px);top:12vh;left:60.5%;transform:translate(-50%)}.hero-portrait-frame img{height:88vh}.hero-intro{width:56vw;top:auto;bottom:24px;transform:none}.hero-intro h2{font-size:20px}.hero-intro>span{margin:18px 0 16px}.hero-intro p{font-size:13px}.hero-status{top:80px;bottom:auto;right:18px}.hero-disciplines{width:185px;min-width:0;padding-right:0;bottom:24px;right:0}.case-index-heading{grid-template-columns:1fr 3fr;margin-bottom:34px}.case-index-intro{display:none}.case-index-grid{min-height:700px}.case-card-featured{width:80%;height:540px;top:0;left:0}.case-card-secondary{width:55%;height:450px;top:132px;bottom:auto;right:0}.case-card-featured .case-card-body{width:48%;left:4%;right:auto}.case-card-secondary .case-card-body{width:82%;right:5%}.storepower-cover{grid-template-columns:.9fr 1.1fr;padding-left:18px;padding-right:18px}.storepower-cover h2{font-size:11vw}.storepower-cover-lead{max-width:430px}.storepower-story{grid-template-columns:170px minmax(0,1fr)}.storepower-rail{padding-left:18px;padding-right:18px}.storepower-chapter{min-height:0;padding:70px 34px 48px}.storepower-chapter-03,.storepower-chapter-07{min-height:70svh}.storepower-opportunity-layout>.storepower-chapter-copy,.storepower-voc-layout>.storepower-chapter-copy,.storepower-persona-layout>.storepower-chapter-copy,.storepower-message-layout>.storepower-chapter-copy,.storepower-channel-layout>.storepower-chapter-copy,.storepower-creator-layout>.storepower-chapter-copy,.storepower-review-layout>.storepower-chapter-copy{grid-template-columns:1fr;gap:28px}.storepower-copy-lines span{white-space:normal}.storepower-voc-layout{grid-template-columns:1fr}.storepower-voc-layout>.storepower-chapter-copy,.storepower-inference{grid-column:1}.storepower-challenge-layout{grid-template-columns:1fr}.storepower-decision-line{grid-column:1}.storepower-creator-grid{grid-template-columns:1fr}.storepower-creator-grid>article+article{border-top:1px solid;border-left:0;padding-left:0}.storepower-timeline,.storepower-content-board{grid-template-columns:1fr 1fr}.storepower-content-board article:nth-child(3){grid-column:1/-1;justify-self:end;width:calc(50% - 9px)}.storepower-platform-flow{grid-template-columns:1fr 1fr;display:grid}.storepower-creator-brief>div{grid-template-columns:1fr}.storepower-timeline>li:nth-child(3){border-left:0;padding-left:0}.storepower-chapter-main{grid-template-columns:1fr;gap:58px}.storepower-metrics{width:min(100%,430px)}.statement{grid-template-columns:1fr;padding:100px 18px}.statement-copy{font-size:clamp(42px,10vw,80px)}.statement aside{justify-self:end}.work{padding:70px 18px}.work-heading{grid-template-columns:1fr}.work-heading h2{font-size:17vw}.project{grid-template-columns:60px 1fr;gap:22px;min-height:0}.project-index{grid-row:1/3}.project-body>p:first-child{margin-bottom:34px}.project h3{font-size:13vw}.project ul{grid-column:2;margin-top:32px}.project-arrow{display:none}.process-stage{grid-template-columns:1fr 1fr;gap:20px;padding:70px 18px}.process-copy h2{font-size:7.7vw}.cube-scene{--cube-width:34vw;height:62vh}.portrait-cube{height:52vh}}@media (width<=620px){.wordmark small{display:none}.hero-title{top:10vh}.hero-title span:first-child{font-size:24vw}.hero-title span:last-child{font-size:25vw;top:17vh}.hero-portrait-frame{width:81vw;top:17vh;left:62.5%}.hero-portrait-frame img{height:auto}.portrait-caption{display:none}.hero-intro{width:calc(100% - 36px);bottom:18px}.hero-intro h2{max-width:310px;font-size:18px}.hero-intro>span{width:22px;margin:14px 0 12px}.hero-intro p{font-size:12px;line-height:1.6}.hero-case-link{width:148px;min-height:38px;margin-top:16px;padding:0 12px;font-size:10px}.hero-status{text-align:right;gap:3px;font-size:8px;inset:58px 18px auto auto}.hero-status span:last-child{display:block}.hero-disciplines{display:none}.hero-disciplines span{padding:5px 0;font-size:8px}.case-index{padding:70px 18px 52px}.case-index-heading{grid-template-columns:1fr;gap:18px;margin-bottom:30px}.case-index-heading h2{font-size:13vw}.case-index-heading>div{grid-template-columns:1fr auto;align-items:end}.case-index-grid{perspective:none;gap:64px;min-height:0;padding-top:18px;display:grid}.case-stage-label{display:none}.case-wave{opacity:.58;width:160%;height:107%;inset:-2% -30% -5%;transform:perspective(750px)rotateX(58deg)translateY(10%)}.case-card-featured,.case-card-secondary{opacity:0;grid-template-rows:minmax(300px,108vw) auto;width:100%;height:auto;min-height:0;display:grid;position:relative;inset:auto;transform:translateY(54px)}.case-card.is-visible{transform:translateY(0)}:is(.case-index-grid:has(.case-card-featured:hover) .case-card-secondary,.case-index-grid:has(.case-card-secondary:hover) .case-card-featured){opacity:1;filter:none;transform:translateY(0)}.case-card-media{grid-row:1;width:100%;position:relative;inset:auto;box-shadow:0 18px 48px #2f30261f}.case-card-featured .case-card-body,.case-card-secondary .case-card-body{-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);grid-row:2;width:calc(100% - 24px);min-height:0;margin:-52px 0 0 24px;padding:22px 20px 20px;position:relative;inset:auto;transform:none}.case-card-meta{margin-bottom:0}.case-card-title,.case-card-secondary .case-card-title{margin-top:24px}.case-card-title h3,.case-card-secondary .case-card-title h3{font-size:13vw}.case-card-title p,.case-card-secondary .case-card-title p{margin-top:10px;font-size:16px}.case-card-description,.case-card-secondary .case-card-description{margin-top:18px;font-size:12px;display:block}.case-card-storepower .case-card-media img{object-position:center 58%;clip-path:none;transform:translate3d(calc(var(--case-x) * -.2 - 10px), calc(var(--case-y) * -.2 - 10px), 0) scale(.88);-webkit-mask-image:none;mask-image:none}.case-media-site{clip-path:none;-webkit-mask-image:none;mask-image:none}.case-card-facts,.case-card-secondary .case-card-facts{gap:9px;margin-top:20px}.case-card-facts div,.case-card-secondary .case-card-facts div{grid-template-columns:58px 1fr;gap:10px}.case-card-facts dt,.case-card-facts dd,.case-card-secondary .case-card-facts dt,.case-card-secondary .case-card-facts dd{font-size:10px}.case-card-footer,.case-card-secondary .case-card-footer{align-items:flex-end;margin-top:auto;padding-top:20px}.case-media-collage>span{font-size:8vw}.storepower-cover{min-height:100svh;padding:84px 18px 28px;display:block}.storepower-cover:before{font-size:35vw;top:14%}.storepower-back{margin-bottom:48px}.storepower-cover h2{margin-top:10px;font-size:16vw}.storepower-cover-category{margin-top:18px;font-size:22px}.storepower-cover-subtitle{margin-top:12px;font-size:14px}.storepower-cover-lead{gap:6px 8px;margin-top:24px;font-size:11px}.storepower-cover-visual{height:44vh;margin:14px -18px 0 12px;-webkit-mask-image:linear-gradient(104deg,#0000 0,#000 12% 93%);mask-image:linear-gradient(104deg,#0000 0,#000 12% 93%)}.storepower-cover-visual img{object-position:center 58%;transform:scale(1.02)}.storepower-cover-visual figcaption{bottom:4%}.storepower-cover-meta{z-index:4;margin-top:-6px;position:relative}.storepower-scroll-cue{display:none}.storepower-story{display:block}.storepower-rail{z-index:12;white-space:nowrap;border-bottom:1px solid #30332829;border-right:0;height:auto;padding:9px 18px;display:block;top:53px;overflow-x:auto}.storepower-rail-heading,.storepower-rail nav small,.storepower-progress{display:none}.storepower-rail nav{gap:20px;margin:0;display:flex}.storepower-rail nav a{padding:3px 0;display:block}.storepower-rail nav a.is-active{transform:none}.storepower-chapter{opacity:1;min-height:0;padding:62px 18px 40px}.storepower-chapter-03,.storepower-chapter-07{min-height:72svh}.storepower-chapter-header{grid-template-columns:1fr;gap:8px}.storepower-chapter-header>span{text-align:left;justify-self:start}.storepower-chapter-main{margin-top:52px;display:block}.storepower-chapter-copy h3{max-width:15ch;font-size:10vw;line-height:1.04}.storepower-chapter-copy>p:last-child{margin-top:28px;font-size:13px;line-height:1.72}.storepower-metrics{width:100%;margin-top:54px}.storepower-metrics dd{font-size:23px}.storepower-notes{margin-top:54px;display:grid}.storepower-notes li,.storepower-notes li+li{border-bottom:1px solid;border-right:0;padding:12px 0}.storepower-opportunity-layout,.storepower-challenge-layout,.storepower-voc-layout,.storepower-persona-layout,.storepower-message-layout,.storepower-channel-layout,.storepower-creator-layout,.storepower-timeline-layout,.storepower-review-layout{margin-top:42px}.storepower-opportunity-layout>.storepower-chapter-copy,.storepower-voc-layout>.storepower-chapter-copy,.storepower-persona-layout>.storepower-chapter-copy,.storepower-message-layout>.storepower-chapter-copy,.storepower-channel-layout>.storepower-chapter-copy,.storepower-creator-layout>.storepower-chapter-copy,.storepower-review-layout>.storepower-chapter-copy{display:block}.storepower-opportunity-layout>.storepower-chapter-copy>p:last-child,.storepower-voc-layout>.storepower-chapter-copy>p:last-child,.storepower-persona-layout>.storepower-chapter-copy>p:last-child,.storepower-message-layout>.storepower-chapter-copy>p:last-child,.storepower-channel-layout>.storepower-chapter-copy>p:last-child,.storepower-creator-layout>.storepower-chapter-copy>p:last-child,.storepower-review-layout>.storepower-chapter-copy>p:last-child{margin-top:24px}.storepower-opportunity-columns,.storepower-persona-grid,.storepower-message-contrast,.storepower-review-columns{grid-template-columns:1fr}.storepower-opportunity-columns section+section,.storepower-message-contrast section+section,.storepower-review-columns section+section{border-top:1px solid;border-left:0;padding-left:0}.storepower-opportunity-columns li{grid-template-columns:92px 1fr}.storepower-voc-map{grid-template-columns:1fr 1fr;min-height:0}.storepower-inference{flex-wrap:wrap;justify-content:flex-start}.storepower-persona-grid{gap:16px}.storepower-rejected-audience{grid-template-columns:1fr;gap:8px}.storepower-channel-table{overflow-x:auto}.storepower-channel-table>div{min-width:650px}.storepower-creator-grid{grid-template-columns:1fr}.storepower-creator-grid>article{padding:22px 0}.storepower-creator-grid>article+article{padding-left:0}.storepower-email-excerpt{grid-template-columns:1fr}.storepower-email-excerpt span{grid-row:auto}.storepower-timeline{grid-template-columns:1fr;gap:0}.storepower-timeline>li,.storepower-timeline>li+li,.storepower-timeline>li:nth-child(3){border-top:0;border-left:1px solid;padding:24px 0 24px 22px}.storepower-timeline>li:before{top:28px;left:-5px}.storepower-review-columns section{padding:22px 0}.storepower-review-layout>.storepower-chapter-copy>p:last-child{font-size:clamp(18px,1.55vw,23px);font-weight:700;line-height:1.58}.storepower-research-steps li{grid-template-columns:28px 90px 1fr}.storepower-observation-note{grid-column:1;grid-template-columns:1fr;gap:12px}.storepower-voc-evidence>div{grid-template-columns:1fr}.storepower-voc-evidence article,.storepower-voc-evidence article:nth-child(2n){border-left:0;padding-left:0;padding-right:0}.storepower-purchase-questions{grid-template-columns:1fr}.storepower-purchase-questions span,.storepower-purchase-questions p{padding-left:0;padding-right:0}.storepower-purchase-questions p{border-top:1px solid #30332833;border-left:0}.storepower-review-source{margin-left:-8px;margin-right:-8px;padding:8px;transform:none}.storepower-research-log{flex-wrap:wrap}.storepower-research-log>span{flex:calc(50% - 18px)}.storepower-research-log i{display:none}.storepower-raw-inputs{padding:20px}.storepower-raw-inputs>div{grid-template-columns:1fr}.storepower-raw-inputs article,.storepower-raw-inputs article+article{border-bottom:1px solid #f4eee433;border-left:0;padding:18px 0}.storepower-review-source img{max-height:none}.storepower-review-traces>header{display:none}.storepower-review-traces article{grid-template-columns:1fr;gap:14px}.storepower-fact-perception header,.storepower-fact-perception>div{grid-template-columns:1fr;gap:8px}.storepower-scene-list article{grid-template-columns:1fr;gap:28px}.storepower-scene-question{border-top:1px solid #3033283d;border-left:0;padding-top:24px;padding-left:0}.storepower-content-board{grid-template-columns:1fr}.storepower-content-board article,.storepower-content-board article:nth-child(2),.storepower-content-board article:nth-child(3){grid-column:auto;width:auto;min-height:0;transform:none}.storepower-content-board h4{min-height:0}.storepower-content-path{flex-wrap:wrap;justify-content:flex-start}.storepower-platform-flow{grid-template-columns:1fr;display:grid}.storepower-platform-flow article{min-height:0}.storepower-creator-brief{transform:none}.storepower-creator-brief>header,.storepower-creator-brief>div{grid-template-columns:1fr}.storepower-outreach-email>header{flex-direction:column;align-items:flex-start}.storepower-outreach-email>div{column-count:1;column-rule:0}.storepower-case-footer{min-height:48svh;padding:82px 18px 24px}.storepower-case-footer-summary{flex-direction:column;align-items:flex-start;margin-top:80px}.storepower-case-footer nav{align-items:flex-end;margin-top:54px;font-size:8px}.statement{padding:84px 18px 100px}.statement-copy{font-size:13vw}.work-heading{margin-bottom:64px}.project{grid-template-columns:36px 1fr}.project h3{font-size:14vw}.project-description{font-size:13px}.process-stage{padding:78px 18px 18px;display:block}.process-copy{min-height:38vh}.process-copy h2{font-size:13vw}.process-copy>p:last-child{margin-top:22px;font-size:13px}.process-counter{margin:28px 0 16px}.cube-scene{--cube-width:54vw;height:54vh}.portrait-cube{height:46vh}.contact{min-height:82svh;padding-left:18px;padding-right:18px}.contact h2{font-size:16vw}.contact footer span:nth-child(2){display:none}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.portrait-cube,.site-header nav,.site-header nav a:after,.branch-background,.case-card,.case-card-media img,.case-card-action,.storepower-cover-visual img,.storepower-scroll-cue span:last-child,.storepower-chapter{transition:none;animation:none}.case-wave{display:none}.case-card{opacity:1;transform:none}}.storepower-chapter-02,.storepower-chapter-10{background:#efe7dc}.storepower-chapter-03{background:#deddd4}.storepower-chapter-04,.storepower-chapter-05,.storepower-chapter-07{background:#f2eee7}.storepower-chapter-06{background:#dfe4d5}.storepower-chapter-08{background:#e8e1d7}.storepower-chapter-09{background:#d9ded2}.sp-narrative,.sp-analysis,.sp-content-showcase{z-index:1;margin-top:clamp(30px,4.5vw,58px);position:relative}.sp-narrative{grid-template-columns:minmax(330px,.9fr) minmax(500px,1.1fr);align-items:center;gap:clamp(42px,7vw,108px);min-height:68svh;display:grid}.sp-narrative-copy{align-self:center}.sp-narrative-copy h3,.sp-analysis-head h3,.sp-content-head h3{letter-spacing:-.06em;overflow-wrap:normal;text-wrap:balance;white-space:pre-line;word-break:keep-all;max-width:15ch;margin:14px 0 0;font-size:clamp(38px,4vw,58px);font-weight:850;line-height:1.01}.sp-narrative-copy h3{font-size:clamp(36px,3.3vw,50px)}.sp-reflection-page .sp-narrative-copy h3{max-width:13ch;font-size:clamp(34px,2.8vw,44px)}.sp-narrative-copy>p:not(.section-kicker),.sp-analysis-head>p:not(.section-kicker),.sp-content-head>p:not(.section-kicker){max-width:560px;margin:26px 0 0;font-size:clamp(15px,1.22vw,18px);font-weight:620;line-height:1.65}.sp-narrative-notes{gap:16px;margin-top:34px;display:grid}.sp-narrative-notes p{border-top:1px solid #2e312940;grid-template-columns:92px 1fr;gap:18px;margin:0;padding-top:14px;font-size:12px;font-weight:680;line-height:1.55;display:grid}.sp-narrative-notes span,.sp-plain-conclusion span{color:var(--olive-deep);font-weight:900}.sp-product-orbit{background:#f6f0e7;height:min(68svh,690px);margin:0;position:relative;overflow:hidden}.sp-product-orbit:before{z-index:2;content:"";pointer-events:none;border:1px solid #2e312929;position:absolute;inset:22px}.sp-product-orbit img{object-fit:cover;object-position:center 60%;width:100%;height:100%;transition:transform .9s cubic-bezier(.2,.75,.2,1)}.sp-product-orbit figcaption,.sp-boundary-visual figcaption{z-index:3;letter-spacing:.08em;text-transform:uppercase;font-size:9px;font-weight:900;position:absolute;top:38px;left:40px}.sp-orbit-note{z-index:4;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);background:#f7f2eae6;border-left:2px solid #d97832;min-width:150px;padding:12px 14px;transition:transform .3s,background-color .3s;display:grid;position:absolute}.sp-orbit-note strong{letter-spacing:-.04em;font-size:20px}.sp-orbit-note span{margin-top:3px;font-size:10px;font-weight:750}.sp-orbit-note-a{top:22%;left:4%}.sp-orbit-note-b{top:48%;right:4%}.sp-orbit-note-c{bottom:7%;right:12%}.sp-boundary-visual{background:#1f2424;min-height:610px;margin:0;position:relative;overflow:hidden}.sp-boundary-visual>img{object-fit:cover;object-position:48% center;opacity:.78;width:100%;height:610px;transition:opacity .38s,transform .8s cubic-bezier(.2,.75,.2,1)}.sp-boundary-visual figcaption{color:#f4eee4}.sp-boundary-notes{color:#f4eee4;background:linear-gradient(90deg,#1f2424b8,#1f2424f5);width:min(78%,620px);padding:4px 24px 22px;position:absolute;bottom:0;right:0}.sp-boundary-notes article{border-top:1px solid #f4eee447;grid-template-columns:34px 128px 1fr;align-items:baseline;gap:16px;padding:15px 0;display:grid}.sp-boundary-notes span{color:#e38b4e;font-size:10px;font-weight:900}.sp-boundary-notes strong{font-size:14px}.sp-boundary-notes p{margin:0;font-size:11px;font-weight:650;line-height:1.55}.sp-plain-conclusion{border-top:1px solid #2e312947;border-bottom:1px solid #2e312947;padding:16px 0;margin-top:32px!important;font-size:13px!important;font-weight:800!important}.sp-analysis-head,.sp-content-head{border-bottom:1px solid #2e312952;grid-template-columns:minmax(320px,.9fr) minmax(360px,1.1fr);align-items:end;gap:clamp(42px,7vw,116px);padding-bottom:28px;display:grid}.sp-analysis-head .section-kicker,.sp-content-head .section-kicker{grid-column:1/-1}.sp-analysis-head h3,.sp-content-head h3{margin-top:0;font-size:clamp(34px,3.1vw,48px)}.sp-analysis-head>p:not(.section-kicker),.sp-content-head>p:not(.section-kicker){margin-top:0}.sp-review-clips{grid-template-columns:1.12fr .94fr .94fr;align-items:start;gap:18px;margin-top:38px;display:grid}.sp-review-clips article{background:#fff;min-height:270px;padding:20px;transition:transform .32s cubic-bezier(.2,.75,.2,1),box-shadow .32s;box-shadow:0 14px 34px #2e312914}.sp-review-clips article:nth-child(2){margin-top:34px}.sp-review-clips article:nth-child(3){margin-top:12px}.sp-review-clips header{border-bottom:1px solid #ddd8d0;justify-content:space-between;padding-bottom:12px;display:flex}.sp-review-clips header span{color:#111;font-size:14px;font-weight:900}.sp-review-clips header small{color:#6f7563;font-size:8px;font-weight:800}.sp-stars{color:#d8782e;letter-spacing:.05em;margin-top:18px;font-size:13px}.sp-review-clips>article>strong{margin-top:8px;font-size:10px;display:block}.sp-review-clips blockquote{margin:22px 0 0;font-family:Georgia,Songti SC,serif;font-size:clamp(15px,1.35vw,19px);line-height:1.48}.sp-review-clips article p{color:#555b4e;border-top:1px solid #e0dcd5;margin:22px 0 0;padding-top:14px;font-size:10.5px;font-weight:700;line-height:1.55}.sp-insight-ledger{margin-top:52px}.sp-insight-ledger>header,.sp-insight-ledger article{grid-template-columns:1.1fr .9fr 1fr;gap:clamp(26px,5vw,72px);display:grid}.sp-insight-ledger>header{color:var(--olive-deep);border-top:1px solid;border-bottom:1px solid;padding:11px 0;font-size:10px;font-weight:900}.sp-insight-ledger article{border-bottom:1px solid #2e31293d;padding:22px 0;transition:padding .26s,background-color .26s}.sp-insight-ledger blockquote,.sp-insight-ledger p{margin:0;font-size:12.5px;line-height:1.62}.sp-insight-ledger blockquote{font-family:Georgia,Songti SC,serif;font-size:14px}.sp-insight-ledger article>div small{color:#727768;margin-top:7px;font-size:9px;display:block}.sp-insight-ledger article>strong{font-size:14px;line-height:1.5}.sp-source-details{border-top:1px dashed #2e312952;margin-top:24px;padding-top:14px}.sp-source-details summary,.sp-email-draft summary{cursor:pointer;width:fit-content;color:var(--olive-deep);font-size:11px;font-weight:900}.sp-source-details img{width:100%;margin-top:22px;display:block}.sp-scene-canvas{grid-template-rows:auto auto;grid-template-columns:minmax(0,1.18fr) minmax(320px,.82fr);gap:18px;margin-top:38px;display:grid}.sp-scene-canvas>article{background:#e7e1d7;position:relative;overflow:hidden}.sp-scene-canvas>article:first-child{grid-row:1/3}.sp-scene-canvas figure{background:#ded7ca;height:280px;margin:0;overflow:hidden}.sp-scene-canvas>article:first-child figure{height:390px}.sp-scene-canvas figure img{object-fit:cover;width:100%;height:100%;transition:transform .7s cubic-bezier(.2,.75,.2,1)}.sp-scene-copy{padding:24px}.sp-scene-copy>span,.sp-scene-exclusion span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-scene-copy h4{letter-spacing:-.05em;text-wrap:balance;max-width:14ch;margin:12px 0 0;font-size:clamp(25px,2.65vw,40px);line-height:1.05}.sp-scene-copy>p:not(.sp-scene-answer){margin:15px 0 0;font-size:11px;font-weight:680;line-height:1.55}.sp-scene-copy ul{flex-wrap:wrap;gap:8px;margin:20px 0 0;padding:0;list-style:none;display:flex}.sp-scene-copy li{border:1px solid #2e312947;padding:8px 10px;font-size:10.5px;font-weight:800}.sp-scene-answer{border-top:1px solid #2e312940;margin:20px 0 0;padding-top:14px;font-size:11px;font-weight:700;line-height:1.55}.sp-scene-answer span{color:var(--olive-deep);margin-bottom:5px;font-weight:900;display:block}.sp-scene-exclusion{color:#f2eee7;background:#34382f;align-self:stretch;padding:22px}.sp-scene-exclusion p{margin:18px 0 0;font-family:Georgia,Songti SC,serif;font-size:15px;line-height:1.55}.sp-platform-desk{grid-template-columns:minmax(0,1.2fr) 42px minmax(330px,.8fr);align-items:center;gap:22px;margin-top:40px;display:grid}.sp-platform-discovery{grid-template-rows:auto 1fr 1fr;grid-template-columns:.72fr 1.28fr;gap:12px;display:grid}.sp-platform-discovery>header{border-bottom:1px solid;grid-column:1/-1;justify-content:space-between;padding-bottom:12px;font-size:10px;display:flex}.sp-platform-discovery article,.sp-platform-conversion article{padding:20px;transition:transform .3s,background-color .3s}.sp-platform-discovery .is-tiktok{color:#f7f1e8;background:linear-gradient(#19191914,#191919e0),url(/case-storepower-editorial-v2.webp) 50%/cover;grid-row:2/4;min-height:390px}.sp-platform-discovery .is-youtube{color:#f7f1e8;background:#33382f}.sp-platform-discovery .is-reddit{background:#fff}.sp-platform-discovery article span,.sp-platform-conversion article span{font-size:10px;font-weight:900}.sp-platform-discovery article strong,.sp-platform-conversion article strong{letter-spacing:-.04em;margin-top:18px;font-size:clamp(18px,1.8vw,27px);line-height:1.2;display:block}.sp-platform-discovery article small,.sp-platform-conversion article p{margin-top:18px;font-size:10.5px;font-weight:680;line-height:1.55;display:block}.sp-platform-arrow{color:var(--olive-deep);text-align:center;font-size:32px}.sp-platform-conversion{gap:14px;display:grid}.sp-platform-conversion .is-amazon{background:#e4ddd1;min-height:190px}.sp-platform-conversion .is-dtc{background:#faf7f1;min-height:260px;box-shadow:0 18px 44px #2e312914}.sp-platform-conversion .is-dtc header{border-bottom:1px solid #2e312933;justify-content:space-between;padding-bottom:12px;display:flex}.sp-platform-conversion .is-dtc i{font-size:9px;font-style:normal}.sp-profit-details{margin-top:30px}.sp-content-showcase{min-height:70svh}.sp-format-canvas{grid-template-rows:1fr 1fr;grid-template-columns:minmax(270px,.76fr) minmax(480px,1.24fr);gap:18px;margin-top:38px;display:grid}.sp-tiktok-frame,.sp-youtube-frame,.sp-reddit-frame{transition:transform .34s cubic-bezier(.2,.75,.2,1),box-shadow .34s;position:relative;overflow:hidden}.sp-tiktok-frame{color:#fff;background:#161916;grid-row:1/3;min-height:640px}.sp-tiktok-frame>img{object-fit:cover;opacity:.78;width:100%;height:100%}.sp-tiktok-frame:after{content:"";background:linear-gradient(#0000 32%,#0d100ee6);position:absolute;inset:0}.sp-tiktok-frame header,.sp-tiktok-frame>div,.sp-tiktok-frame footer{z-index:2;position:absolute;left:22px;right:22px}.sp-tiktok-frame header{justify-content:space-between;font-size:9px;font-weight:900;display:flex;top:22px}.sp-tiktok-frame header i{font-style:normal}.sp-tiktok-frame small{color:#e38b4e;font-size:9px;font-weight:900}.sp-tiktok-frame h4{letter-spacing:-.06em;margin:12px 0 0;font-size:clamp(30px,3vw,48px);line-height:.98}.sp-tiktok-frame p,.sp-tiktok-frame footer{font-size:10.5px;font-weight:700;line-height:1.5}.sp-tiktok-frame footer{border-top:1px solid #ffffff57;padding-top:12px;bottom:22px}.sp-youtube-frame{background:#f6f1e9;grid-template-columns:1.05fr .95fr;min-height:310px;display:grid}.sp-youtube-frame figure{margin:0;overflow:hidden}.sp-youtube-frame img{object-fit:cover;width:100%;height:100%}.sp-youtube-frame>div{padding:24px}.sp-youtube-frame span,.sp-reddit-frame header{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-youtube-frame h4,.sp-reddit-frame h4{letter-spacing:-.05em;margin:24px 0 0;font-size:clamp(23px,2.25vw,34px);line-height:1.08}.sp-youtube-frame p,.sp-youtube-frame small,.sp-reddit-frame p,.sp-reddit-frame footer{margin-top:18px;font-size:10.5px;font-weight:680;line-height:1.55;display:block}.sp-reddit-frame{background:#fff;min-height:310px;padding:24px}.sp-reddit-frame header{border-bottom:1px solid #ddd;justify-content:space-between;padding-bottom:12px;display:flex}.sp-reddit-comment{background:#f4f2ee;border-left:3px solid #e38b4e;margin-top:18px;padding:12px 14px;font-size:11px;font-weight:700}.sp-creator-board{grid-template-columns:minmax(0,1.25fr) minmax(320px,.75fr);gap:18px;margin-top:38px;display:grid}.sp-creator-feature{color:#f2eee7;background:#34382f;grid-template-columns:.9fr 1.1fr;min-height:480px;display:grid;overflow:hidden}.sp-creator-feature figure{margin:0;overflow:hidden}.sp-creator-feature img{object-fit:cover;width:100%;height:100%}.sp-creator-feature>div{padding:30px}.sp-creator-feature span,.sp-creator-shortlist span,.sp-brief-note span{color:#cbd2ad;font-size:9px;font-weight:900}.sp-creator-feature h4{letter-spacing:-.055em;margin:18px 0 0;font-size:clamp(28px,2.8vw,43px)}.sp-creator-feature p,.sp-creator-feature small{margin-top:22px;font-size:11px;font-weight:650;line-height:1.6;display:block}.sp-creator-feature strong{border-top:1px solid #f2eee74d;margin-top:34px;padding-top:20px;font-family:Georgia,serif;font-size:clamp(17px,1.8vw,26px);font-style:italic;font-weight:500;line-height:1.38;display:block}.sp-creator-shortlist{gap:14px;display:grid}.sp-creator-shortlist article{background:#f5efe6;padding:24px;transition:transform .3s,background-color .3s}.sp-creator-shortlist span{color:var(--olive-deep)}.sp-creator-shortlist h4{margin:18px 0 0;font-size:22px}.sp-creator-shortlist p{margin:14px 0 0;font-family:Georgia,serif;font-size:14px;line-height:1.45}.sp-creator-shortlist small{color:#6d735e;margin-top:18px;font-size:9.5px;font-weight:800;display:block}.sp-brief-note{border-top:1px solid;border-bottom:1px solid;grid-column:1/-1;grid-template-columns:150px 1fr;gap:30px;padding:20px 0;display:grid}.sp-brief-note span{color:var(--olive-deep)}.sp-brief-note p{margin:0;font-size:12px;font-weight:750;line-height:1.6}.sp-email-draft{margin-top:26px}.sp-email-draft>div{background:#f7f2ea;max-width:820px;margin-top:22px;padding:30px;box-shadow:0 16px 42px #2e312914}.sp-email-draft p{margin:0 0 14px;font-family:Georgia,serif;font-size:13px;line-height:1.65}.sp-email-draft .sp-email-subject{color:var(--olive-deep);font-size:17px;font-style:italic}.sp-test-board{grid-template-columns:minmax(340px,1.08fr) minmax(360px,.92fr);gap:18px;margin-top:38px;display:grid}.sp-script-sheet{background:#f7f2ea;grid-row:1/3;padding:28px;box-shadow:0 16px 40px #2e312914}.sp-script-sheet header,.sp-feedback-thread header,.sp-page-update header{color:var(--olive-deep);border-bottom:1px solid #2e312947;justify-content:space-between;padding-bottom:14px;font-size:9px;font-weight:900;display:flex}.sp-script-sheet h4,.sp-page-update h4{letter-spacing:-.05em;margin:30px 0 0;font-size:clamp(26px,2.6vw,40px);line-height:1.08}.sp-script-sheet ol{gap:0;margin:34px 0 0;padding:0;list-style:none;display:grid}.sp-script-sheet li,.sp-page-update p{border-top:1px solid #2e312933;margin:0;padding:15px 0;font-size:11.5px;font-weight:700;line-height:1.55}.sp-feedback-thread{color:#f2eee7;background:#34382f;padding:24px}.sp-feedback-thread blockquote{border-bottom:1px solid #f2eee740;margin:0;padding:18px 0;font-family:Georgia,serif;font-size:16px;font-style:italic;line-height:1.45}.sp-page-update{background:#e8e1d6;padding:24px}.sp-test-loop{border-top:1px solid;border-bottom:1px solid;grid-column:1/-1;justify-content:space-between;align-items:center;padding:15px 0;font-size:11px;font-weight:850;display:flex}.sp-test-loop i{color:var(--olive-deep);font-style:normal}.sp-reflection-board{background:#34382f;min-height:620px;position:relative;overflow:hidden}.sp-reflection-board figure{margin:0;position:absolute;inset:0}.sp-reflection-board figure:after{content:"";background:linear-gradient(90deg,#34382f40,#34382ff5 62%);position:absolute;inset:0}.sp-reflection-board img{object-fit:cover;object-position:left center;opacity:.7;width:100%;height:100%}.sp-reflection-board figcaption{z-index:2;color:#f2eee7;font-size:9px;font-weight:900;position:absolute;bottom:18px;left:20px}.sp-reflection-board>div{z-index:2;color:#f2eee7;width:58%;margin-left:auto;padding:60px 34px 34px;position:relative}.sp-reflection-board article{border-top:1px solid #f2eee747;grid-template-columns:34px 1fr;gap:18px;padding:22px 0;display:grid}.sp-reflection-board article span{color:#cbd2ad;font-size:10px;font-weight:900}.sp-reflection-board article p{margin:0;font-size:clamp(16px,1.55vw,22px);font-weight:700;line-height:1.45}@media (hover:hover){.sp-product-orbit:hover img,.sp-boundary-visual:hover>img{transform:scale(1.025)}.sp-product-orbit:hover .sp-orbit-note-a{transform:translate(-6px,-4px)}.sp-product-orbit:hover .sp-orbit-note-b{transform:translate(7px,-3px)}.sp-review-clips article:hover{transform:translateY(-8px)rotate(-.2deg);box-shadow:0 24px 54px #2e312924}.sp-insight-ledger article:hover{background:#ffffff6b;padding-left:14px;padding-right:14px}.sp-scene-canvas article:hover figure img{transform:scale(1.035)}.sp-platform-discovery article:hover,.sp-platform-conversion article:hover,.sp-creator-shortlist article:hover{z-index:2;background-color:#d8deca;transform:translateY(-6px)}.sp-tiktok-frame:hover,.sp-youtube-frame:hover,.sp-reddit-frame:hover{z-index:2;transform:translateY(-7px);box-shadow:0 26px 60px #2e312929}}@media (width<=1100px){.sp-narrative{grid-template-columns:1fr}.sp-product-orbit,.sp-boundary-visual,.sp-reflection-board{min-height:560px}.sp-analysis-head,.sp-content-head{grid-template-columns:1fr;gap:22px}.sp-review-clips{grid-template-columns:1fr 1fr}.sp-review-clips article:nth-child(3){grid-column:2}.sp-platform-desk{grid-template-columns:1fr}.sp-platform-arrow{transform:rotate(90deg)}.sp-format-canvas,.sp-creator-board,.sp-test-board{grid-template-columns:1fr}.sp-tiktok-frame,.sp-script-sheet{grid-row:auto}.sp-tiktok-frame{min-height:720px}}@media (width<=720px){.sp-narrative-copy h3,.sp-analysis-head h3,.sp-content-head h3{max-width:12ch;font-size:clamp(34px,10vw,46px);line-height:1.04}.sp-product-orbit,.sp-boundary-visual,.sp-reflection-board{height:auto;min-height:500px}.sp-orbit-note{min-width:126px;padding:9px 11px}.sp-boundary-visual>img{height:500px}.sp-boundary-notes{width:100%;padding:4px 18px 16px}.sp-boundary-notes article{grid-template-columns:26px 96px 1fr;gap:10px}.sp-review-clips,.sp-scene-canvas,.sp-platform-discovery{grid-template-columns:1fr}.sp-review-clips article,.sp-review-clips article:nth-child(2),.sp-review-clips article:nth-child(3){grid-column:auto;margin-top:0}.sp-insight-ledger>header{display:none}.sp-insight-ledger article{grid-template-columns:1fr;gap:14px}.sp-scene-canvas>article:first-child{grid-row:auto}.sp-scene-canvas figure,.sp-scene-canvas>article:first-child figure{height:260px}.sp-platform-discovery .is-tiktok{grid-row:auto;min-height:420px}.sp-format-canvas{display:block}.sp-tiktok-frame,.sp-youtube-frame,.sp-reddit-frame{margin-top:16px}.sp-youtube-frame,.sp-creator-feature{grid-template-columns:1fr}.sp-youtube-frame figure,.sp-creator-feature figure{min-height:250px}.sp-tiktok-frame{min-height:620px}.sp-brief-note{grid-template-columns:1fr;gap:10px}.sp-test-loop{flex-wrap:wrap;justify-content:flex-start;gap:12px}.sp-reflection-board>div{width:100%;padding:210px 20px 24px}.sp-reflection-board figure:after{background:linear-gradient(#0000 10%,#34382ff5 46%)}}.sp-compact-intro{border-bottom:1px solid #2e312957;grid-template-columns:minmax(300px,.9fr) minmax(360px,1.1fr);align-items:end;gap:18px clamp(44px,7vw,112px);padding-bottom:24px;display:grid}.sp-compact-intro .section-kicker{grid-column:1/-1;margin:0}.sp-compact-intro>strong{letter-spacing:-.045em;text-wrap:balance;max-width:18ch;font-size:clamp(23px,2.2vw,34px);line-height:1.14}.sp-compact-intro>p:not(.section-kicker){max-width:620px;margin:0;font-size:clamp(13px,1.1vw,16px);font-weight:670;line-height:1.68}.sp-fact-workbench{margin-top:clamp(34px,5vw,66px)}.sp-fact-table{border-top:1px solid;border-bottom:1px solid;margin-top:42px}.sp-fact-table>header,.sp-fact-table>article{grid-template-columns:110px .78fr 1fr 1.18fr;align-items:center;gap:clamp(18px,3vw,46px);display:grid}.sp-fact-table>header{color:var(--olive-deep);border-bottom:1px solid #2e31294d;padding:12px 0 12px 110px;font-size:10px;font-weight:900}.sp-fact-table>article{border-bottom:1px solid #2e31293b;min-height:122px;transition:background-color .26s,padding .26s}.sp-fact-table>article:last-child{border-bottom:0}.sp-fact-table i{color:#d97832;font-size:11px;font-style:normal;font-weight:900}.sp-fact-table strong{letter-spacing:-.035em;font-size:clamp(18px,1.8vw,27px)}.sp-fact-table p{margin:0;font-size:12px;font-weight:680;line-height:1.6}.sp-boundary-rule{color:#f3ede4;background:#34382f;grid-template-columns:110px minmax(0,1fr);gap:clamp(18px,3vw,46px);margin-top:22px;padding:20px 0;display:grid}.sp-boundary-rule span{color:#d7dda9;padding-left:22px;font-size:10px;font-weight:900}.sp-boundary-rule p{max-width:760px;margin:0;padding-right:22px;font-size:13px;font-weight:680;line-height:1.6}.sp-review-evidence{grid-template-columns:1fr 1fr .72fr;align-items:start;gap:18px;margin-top:38px;display:grid}.sp-amazon-screen{color:#181818;background:#fff;min-height:300px;transition:transform .32s cubic-bezier(.2,.75,.2,1),box-shadow .32s;overflow:hidden;box-shadow:0 15px 38px #2e31291c}.sp-amazon-screen:nth-child(2){margin-top:30px}.sp-amazon-browserbar{background:#eaeded;align-items:center;gap:5px;height:28px;padding:0 12px;display:flex}.sp-amazon-browserbar i{background:#8b9494;border-radius:50%;width:6px;height:6px}.sp-amazon-browserbar span{color:#687174;margin-left:5px;font-size:7px}.sp-amazon-screen>header{align-items:center;gap:10px;padding:17px 18px 9px;display:flex}.sp-amazon-avatar{color:#fff;background:#65747a;border-radius:50%;place-items:center;width:30px;height:30px;font-size:11px;font-weight:900;display:grid}.sp-amazon-screen>header>div:last-child{display:grid}.sp-amazon-screen>header strong{font-size:10px}.sp-amazon-screen>header small,.sp-amazon-screen>small{color:#667274;font-size:8px}.sp-amazon-screen>small{padding:0 18px;display:block}.sp-amazon-rating{align-items:center;gap:3px;padding:5px 18px;display:flex}.sp-amazon-rating span,.sp-amazon-rating i{color:#de7921;font-size:12px;font-style:normal}.sp-amazon-rating strong{margin-left:7px;font-size:10px}.sp-amazon-screen blockquote{margin:16px 18px 0;font-family:Arial,PingFang SC,sans-serif;font-size:14px;line-height:1.55}.sp-amazon-screen footer{color:#5b686b;border-top:1px solid #e5e5e5;gap:12px;margin:23px 18px 0;padding-top:12px;font-size:8px;display:flex}.sp-review-summary{color:#f3eee6;background:#34382f;min-height:250px;margin-top:74px;padding:24px}.sp-review-summary>span{color:#d7dda9;font-size:9px;font-weight:900}.sp-review-summary>strong{margin-top:24px;font-size:10px;display:block}.sp-review-summary blockquote{margin:18px 0 0;font-family:Georgia,Songti SC,serif;font-size:17px;line-height:1.48}.sp-review-summary p{border-top:1px solid #f3eee64d;margin:28px 0 0;padding-top:15px;font-size:10px;font-weight:700;line-height:1.58}.sp-scenario-pair{grid-template-columns:minmax(0,1.04fr) minmax(370px,.96fr);gap:18px;margin-top:38px;display:grid}.sp-scenario-panel{background:#e7e0d4;overflow:hidden}.sp-scenario-panel>header{gap:12px;padding:24px;display:grid}.sp-scenario-panel>header span,.sp-scenario-copy>span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-scenario-panel>header strong,.sp-scenario-copy h4{letter-spacing:-.045em;max-width:17ch;margin:0;font-size:clamp(22px,2vw,31px);line-height:1.14}.sp-device-combo{background:#2e312940;grid-template-columns:repeat(6,1fr);grid-auto-rows:116px;gap:1px;padding:1px 0;display:grid}.sp-device-combo>div{background:#f3eee6;grid-template-rows:1fr auto;align-items:end;padding:14px;display:grid;position:relative;overflow:hidden}.sp-device-combo>div:first-child,.sp-device-combo>div:nth-child(3){grid-column:span 2}.sp-device-combo>div:nth-child(2),.sp-device-combo>div:nth-child(4),.sp-device-combo>div:nth-child(5){grid-column:span 1}.sp-device-combo i{border:2px solid #34382f;width:44px;height:34px;display:block;position:absolute;top:18px;left:50%;transform:translate(-50%)}.sp-device-combo .is-cpap i{border-radius:7px}.sp-device-combo .is-cpap i:after{content:"";border-bottom:2px solid #34382f;border-right:2px solid #34382f;border-radius:0 0 14px;width:24px;height:18px;position:absolute;bottom:-8px;right:-18px}.sp-device-combo .is-router i{height:12px;top:31px}.sp-device-combo .is-router i:before,.sp-device-combo .is-router i:after{content:"";background:#34382f;width:2px;height:21px;position:absolute;bottom:10px}.sp-device-combo .is-router i:before{left:5px}.sp-device-combo .is-router i:after{right:5px}.sp-device-combo .is-fridge i{width:38px;height:55px;top:10px}.sp-device-combo .is-fridge i:after{content:"";background:#34382f;height:2px;position:absolute;top:18px;left:0;right:0}.sp-device-combo .is-phone i{border-radius:5px;width:26px;height:50px;top:13px}.sp-device-combo .is-light i{border-radius:50% 50% 40% 40%;width:32px;height:32px;top:19px}.sp-device-combo strong{font-size:11px}.sp-device-combo small{color:#7c826f;font-size:8px;font-weight:900;position:absolute;bottom:12px;right:10px}.sp-scenario-panel figure{height:350px;margin:0;position:relative;overflow:hidden}.sp-scenario-panel figure img{object-fit:cover;width:100%;height:100%;transition:transform .7s cubic-bezier(.2,.75,.2,1)}.sp-scenario-panel figure figcaption{color:#fff;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);background:#1c1e1aad;padding:8px 10px;font-size:8px;font-weight:900;position:absolute;bottom:14px;right:15px}.sp-scenario-copy{padding:24px}.sp-scenario-copy h4{margin-top:12px}.sp-scenario-copy p{margin:14px 0 0;font-size:11px;font-weight:680;line-height:1.62}.sp-scenario-copy>strong{color:var(--olive-deep);border-top:1px solid #2e312940;margin-top:20px;padding-top:14px;font-size:9px;display:block}.sp-scenario-copy>small{color:#767c6a;margin-top:22px;font-size:8px;display:block}.sp-scenario-pair .sp-scene-exclusion{grid-column:1/-1;grid-template-columns:150px 1fr;gap:26px;display:grid}.sp-platform-intro+.sp-platform-desk{margin-top:34px}.sp-platform-discovery .is-tiktok{background:radial-gradient(circle at 28% 18%,#f7f1e84d,#0000 24%),linear-gradient(155deg,#958d7c,#484d43 72%)}.sp-creator-feature figure{position:relative}.sp-creator-feature figure figcaption{color:#fff;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);background:#191c189e;padding:7px 9px;font-size:8px;position:absolute;bottom:12px;left:12px}.sp-creator-feature img{object-position:48% 64%}.sp-iteration-case{grid-template-columns:.82fr 1.18fr;gap:18px;margin-top:38px;display:grid}.sp-iteration-case>article{padding:25px}.sp-iteration-question{color:#f4efe6;background:#34382f}.sp-iteration-question>span,.sp-iteration-draft header,.sp-iteration-comments header,.sp-iteration-update header{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-iteration-question>span{color:#d7dda9}.sp-iteration-question blockquote{margin:72px 0 0;font-family:Georgia,serif;font-size:clamp(24px,2.5vw,39px);font-style:italic;line-height:1.2}.sp-iteration-question p{border-top:1px solid #f4efe647;margin:38px 0 0;padding-top:16px;font-size:11px;font-weight:680;line-height:1.6}.sp-iteration-draft{background:#f7f2e9;box-shadow:0 16px 40px #2e312914}.sp-iteration-draft header,.sp-iteration-comments header,.sp-iteration-update header{border-bottom:1px solid #2e312940;justify-content:space-between;padding-bottom:14px;display:flex}.sp-iteration-case header small{font-size:8px}.sp-iteration-draft h4,.sp-iteration-update h4{letter-spacing:-.045em;margin:28px 0 0;font-size:clamp(23px,2.35vw,36px);line-height:1.1}.sp-iteration-draft ol{margin:28px 0 0;padding:0;list-style:none}.sp-iteration-draft li,.sp-iteration-update p{border-top:1px solid #2e312933;padding:13px 0;font-size:11px;font-weight:680;line-height:1.55}.sp-iteration-comments{background:#e4ddd1}.sp-iteration-comments blockquote{border-bottom:1px solid #2e312938;margin:0;padding:17px 0;font-family:Georgia,Songti SC,serif;font-size:15px;line-height:1.45}.sp-iteration-update{background:#ced4c7}.sp-iteration-case>footer{border-top:1px solid;border-bottom:1px solid;grid-column:1/-1;justify-content:space-between;align-items:center;padding:15px 0;font-size:10px;font-weight:850;display:flex}.sp-iteration-case>footer i{color:#d97832;font-style:normal}@media (hover:hover) and (pointer:fine){.sp-fact-table>article:hover{background:#ffffff52;padding-left:16px;padding-right:16px}.sp-amazon-screen:hover{z-index:2;transform:translateY(-8px)rotate(-.35deg);box-shadow:0 24px 52px #2e312929}.sp-scenario-panel:hover figure img{transform:scale(1.035)}.sp-device-combo>div:hover{color:#f3eee6;background:#34382f}.sp-device-combo>div:hover i{border-color:#f3eee6}}@media (width<=1100px){.sp-review-evidence,.sp-scenario-pair{grid-template-columns:1fr 1fr}.sp-review-summary{grid-column:2;margin-top:0}}@media (width<=720px){.sp-compact-intro,.sp-review-evidence,.sp-scenario-pair,.sp-iteration-case{grid-template-columns:1fr}.sp-fact-table>header{display:none}.sp-fact-table>article{grid-template-columns:34px 1fr;gap:12px 16px;padding:20px 0}.sp-fact-table>article p{grid-column:2}.sp-boundary-rule{grid-template-columns:1fr}.sp-review-summary{grid-column:auto;margin-top:0}.sp-amazon-screen:nth-child(2){margin-top:0}.sp-device-combo{grid-template-columns:repeat(2,1fr)}.sp-device-combo>div{grid-column:span 1!important}.sp-scenario-pair .sp-scene-exclusion,.sp-iteration-case>footer{grid-column:auto}.sp-scenario-pair .sp-scene-exclusion{grid-template-columns:1fr}.sp-iteration-case>footer{flex-wrap:wrap;gap:10px}}.case-index-grid{min-height:clamp(660px,54vw,760px)}.case-index-grid .case-card-featured{width:min(66%,980px);height:clamp(540px,49vw,680px);left:0}.case-index-grid .case-card-featured .case-card-media{inset:0 0 0 40%}.case-role-fit{z-index:7;width:min(31%,430px);color:var(--ink);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);background:#f1eadfb8;padding:22px 0 0;position:absolute;top:clamp(20px,4vw,58px);right:0}.case-role-fit>header{border-bottom:1px solid #393c2f57;gap:8px;padding:0 18px 18px;display:grid}.case-role-fit>header span,.case-role-fit article>span{color:var(--olive-deep);letter-spacing:.08em;text-transform:uppercase;font-size:9px;font-weight:900}.case-role-fit>header strong{letter-spacing:-.035em;font-size:clamp(17px,1.55vw,23px)}.case-role-fit article{border-bottom:1px solid #393c2f33;grid-template-columns:30px 1fr;gap:8px 12px;padding:20px 18px;transition:background .26s,transform .26s;display:grid;position:relative}.case-role-fit article h3{letter-spacing:-.045em;word-break:keep-all;margin:0;font-size:clamp(18px,1.75vw,27px);line-height:1.08}.case-role-fit article p,.case-role-fit article small{grid-column:2;margin:0;font-size:10px;font-weight:680;line-height:1.55}.case-role-fit article small{color:var(--olive-deep);font-size:8.5px;font-weight:850}.sp-market-benchmark,.sp-content-ops,.sp-community-loop,.sp-kol-criteria,.sp-launch-sprint,.sp-capability-map{margin-top:clamp(30px,4vw,52px)}.sp-market-benchmark{border-top:1px solid #2e31296b;grid-column:1/-1}.sp-market-benchmark>header,.sp-content-ops>header,.sp-community-loop>header,.sp-launch-sprint>header{border-bottom:1px solid #2e312947;grid-template-columns:minmax(150px,.35fr) minmax(0,1fr);align-items:baseline;gap:24px;padding:15px 0;display:grid}.sp-market-benchmark>header span,.sp-content-ops>header span,.sp-community-loop>header span,.sp-launch-sprint>header span{color:var(--olive-deep);letter-spacing:.07em;text-transform:uppercase;font-size:9px;font-weight:900}.sp-market-benchmark>header strong,.sp-content-ops>header strong,.sp-community-loop>header strong,.sp-launch-sprint>header strong{letter-spacing:-.025em;max-width:720px;font-size:clamp(15px,1.35vw,20px);line-height:1.4}.sp-market-benchmark>div{grid-template-columns:repeat(3,1fr);display:grid}.sp-market-benchmark a{border-bottom:1px solid #2e31294d;border-right:1px solid #2e312938;min-height:230px;padding:22px;transition:color .26s,background .26s;display:grid}.sp-market-benchmark a:last-child{border-right:0}.sp-market-benchmark a>span,.sp-market-benchmark a small{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-market-benchmark h4{letter-spacing:-.045em;margin:28px 0 0;font-size:clamp(20px,2vw,30px)}.sp-market-benchmark a>strong{margin-top:8px;font-size:11px}.sp-market-benchmark p{margin:24px 0;font-size:11px;font-weight:650;line-height:1.6}.sp-market-benchmark small{align-self:end}.sp-review-sourceboard{grid-template-columns:minmax(440px,1.25fr) minmax(320px,.75fr);gap:18px}.sp-review-sourceboard>figure{background:#fff;border:1px solid #2e31292e;grid-row:1/3;min-height:560px;margin:0;position:relative;overflow:hidden}.sp-review-sourceboard>figure img{object-fit:cover;object-position:52% center;width:100%;height:100%;transition:transform .6s cubic-bezier(.2,.75,.2,1);transform:scale(1.08)}.sp-review-sourceboard figcaption{color:#fff;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);background:#272b24e0;gap:4px;padding:14px 16px;display:grid;position:absolute;bottom:18px;left:18px;right:18px}.sp-review-sourceboard figcaption span,.sp-review-notes article>span{color:#d8dfb2;letter-spacing:.05em;font-size:8px;font-weight:900}.sp-review-sourceboard figcaption strong{font-size:10px;line-height:1.45}.sp-review-notes{gap:18px;display:grid}.sp-review-notes article,.sp-review-sourceboard .sp-review-summary{min-height:0;margin:0;padding:22px}.sp-review-notes article{background:#f8f3eb;box-shadow:0 14px 34px #2e312912}.sp-review-notes article>strong{margin-top:16px;font-size:10px;display:block}.sp-review-notes blockquote,.sp-review-sourceboard .sp-review-summary blockquote{margin:15px 0 0;font-family:Georgia,Songti SC,serif;font-size:clamp(15px,1.35vw,19px);line-height:1.45}.sp-review-notes p,.sp-review-sourceboard .sp-review-summary p{border-top:1px solid #2e312933;margin:17px 0 0;padding-top:13px;font-size:10px;font-weight:700;line-height:1.55}.sp-device-combo>button{min-width:0;color:var(--ink);cursor:pointer;appearance:none;background:#f3eee6;border:0;border-radius:0;grid-column:span 1;grid-template-rows:1fr auto;align-items:end;padding:14px;transition:color .22s,background .22s,transform .22s;display:grid;position:relative;overflow:hidden}.sp-device-combo>button:first-child,.sp-device-combo>button:nth-child(3){grid-column:span 2}.sp-device-combo>button.is-selected{color:#f4efe7;background:#34382f}.sp-device-combo>button.is-selected i,.sp-device-combo>button.is-selected i:after{border-color:#f4efe7}.sp-device-combo>button.is-selected.is-router i:before,.sp-device-combo>button.is-selected.is-router i:after,.sp-device-combo>button.is-selected.is-fridge i:after{background:#f4efe7}.sp-device-combo>button.is-selected small{color:#d8dfb2}.sp-runtime-calculator{color:#f2eee7;background:#34382f;grid-template-columns:1fr 1fr;display:grid}.sp-runtime-calculator>div{border-right:1px solid #f2eee73d;justify-content:space-between;align-items:baseline;gap:16px;padding:17px 20px;display:flex}.sp-runtime-calculator span{color:#d8dfb2;font-size:9px;font-weight:900}.sp-runtime-calculator strong{letter-spacing:-.04em;font-size:24px}.sp-runtime-calculator p{color:#f2eee7b3;border-top:1px solid #f2eee72e;grid-column:1/-1;margin:0;padding:11px 20px;font-size:8px;line-height:1.5}.sp-content-pillars{flex-wrap:wrap;gap:8px;margin-top:18px;display:flex}.sp-content-pillars span{border:1px solid #2e312942;padding:8px 11px;font-size:9px;font-weight:850}.sp-content-ops>div,.sp-launch-sprint>div{grid-template-columns:repeat(4,1fr);display:grid}.sp-content-ops article,.sp-launch-sprint article{border-bottom:1px solid #2e312947;border-right:1px solid #2e312938;min-height:190px;padding:20px}.sp-content-ops article:last-child,.sp-launch-sprint article:last-child{border-right:0}.sp-content-ops article>span,.sp-launch-sprint article>span,.sp-launch-sprint time{color:var(--olive-deep);font-size:9px;font-style:normal;font-weight:900}.sp-content-ops article strong,.sp-launch-sprint h4{letter-spacing:-.035em;margin:30px 0 0;font-size:clamp(16px,1.6vw,23px);display:block}.sp-content-ops article p,.sp-launch-sprint article p{margin:14px 0 0;font-size:10.5px;font-weight:650;line-height:1.58}.sp-community-loop>div{grid-template-columns:repeat(4,1fr 28px);align-items:center;display:grid}.sp-community-loop article{min-height:160px;padding:20px 0}.sp-community-loop article span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-community-loop article strong{margin-top:22px;font-size:17px;display:block}.sp-community-loop article p{margin:10px 0 0;font-size:10px;font-weight:650;line-height:1.55}.sp-community-loop>div>i{color:#d97832;text-align:center;font-style:normal}.sp-community-loop>div>i:last-of-type{display:none}.sp-kol-criteria{border-top:1px solid #2e312961;grid-template-columns:repeat(4,1fr);display:grid}.sp-kol-criteria>div{border-bottom:1px solid #2e312947;border-right:1px solid #2e312938;min-height:185px;padding:20px}.sp-kol-criteria>div:last-child{border-right:0}.sp-kol-criteria span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-kol-criteria strong{letter-spacing:-.04em;margin-top:35px;font-size:clamp(17px,1.7vw,24px);display:block}.sp-kol-criteria p{margin:14px 0 0;font-size:10px;font-weight:650;line-height:1.55}.sp-launch-sprint article{position:relative}.sp-launch-sprint time{position:absolute;top:20px;right:20px}.sp-launch-sprint article small{color:var(--olive-deep);margin-top:18px;font-size:8.5px;font-weight:850;line-height:1.45;display:block}.sp-reflection-page{grid-template-columns:minmax(300px,.72fr) minmax(540px,1.28fr);align-items:start}.sp-capability-map{border-top:1px solid #2e312966;grid-template-columns:repeat(3,1fr);margin-top:0;display:grid}.sp-capability-map article{border-bottom:1px solid #2e31294d;border-right:1px solid #2e312938;min-height:280px;padding:22px}.sp-capability-map article:last-child{border-right:0}.sp-capability-map span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-capability-map h4{letter-spacing:-.045em;margin:42px 0 0;font-size:clamp(20px,2vw,29px)}.sp-capability-map p{margin:20px 0 0;font-size:10.5px;font-weight:650;line-height:1.6}.sp-capability-map small{color:var(--olive-deep);margin-top:24px;font-size:8.5px;font-weight:850;line-height:1.5;display:block}.sp-reflection-page .sp-reflection-board{grid-column:1/-1;min-height:500px}.sp-narrative-copy h3,.sp-analysis-head h3,.sp-content-head h3,.sp-compact-intro>strong,.sp-platform-discovery strong,.sp-platform-conversion strong,.sp-iteration-case h4{word-break:keep-all;overflow-wrap:normal;text-wrap:balance}@media (hover:hover) and (pointer:fine){.case-role-fit article:hover{background:#ffffff5c;transform:translate(-6px)}.sp-market-benchmark a:hover{color:#f4efe7;background:#34382f}.sp-market-benchmark a:hover span,.sp-market-benchmark a:hover small{color:#d8dfb2}.sp-review-sourceboard>figure:hover img{transform:scale(1.13)translateY(-1%)}.sp-device-combo>button:hover{transform:translateY(-3px)}}@media (width<=1100px){.case-index-grid{min-height:980px}.case-index-grid .case-card-featured{width:76%}.case-role-fit{width:54%;top:auto;bottom:0;right:0}.sp-market-benchmark>div,.sp-content-ops>div,.sp-kol-criteria,.sp-launch-sprint>div{grid-template-columns:repeat(2,1fr)}.sp-market-benchmark a:nth-child(2),.sp-content-ops article:nth-child(2),.sp-kol-criteria>div:nth-child(2),.sp-launch-sprint article:nth-child(2){border-right:0}.sp-review-sourceboard{grid-template-columns:1fr 1fr}.sp-review-sourceboard>figure{grid-area:auto/1/auto/-1;min-height:430px}.sp-review-notes{grid-column:1/-1;grid-template-columns:1fr 1fr}.sp-review-sourceboard .sp-review-summary{grid-column:1/-1}.sp-community-loop>div{grid-template-columns:repeat(2,1fr 28px)}.sp-community-loop>div>i:nth-of-type(2){display:none}.sp-reflection-page{grid-template-columns:1fr}.sp-capability-map,.sp-reflection-page .sp-reflection-board{grid-column:auto}}@media (width<=720px){.case-index-heading{grid-template-columns:1fr}.case-index-intro{justify-self:start}.case-index-grid{gap:24px;min-height:0;display:grid}.case-index-grid .case-card-featured,.case-role-fit{width:100%;position:relative;inset:auto}.case-index-grid .case-card-featured{height:auto;min-height:730px}.case-index-grid .case-card-featured .case-card-media{inset:auto}.case-role-fit{-webkit-backdrop-filter:none;backdrop-filter:none;background:0 0}.case-stage-label{display:none}.sp-market-benchmark>header,.sp-content-ops>header,.sp-community-loop>header,.sp-launch-sprint>header,.sp-market-benchmark>div,.sp-content-ops>div,.sp-kol-criteria,.sp-launch-sprint>div,.sp-capability-map,.sp-review-sourceboard,.sp-review-notes{grid-template-columns:1fr}.sp-market-benchmark a,.sp-content-ops article,.sp-kol-criteria>div,.sp-launch-sprint article,.sp-capability-map article{border-right:0;min-height:0}.sp-review-sourceboard>figure{min-height:360px}.sp-review-sourceboard .sp-review-summary,.sp-review-notes{grid-column:auto}.sp-device-combo>button{grid-column:span 1!important}.sp-runtime-calculator,.sp-community-loop>div{grid-template-columns:1fr}.sp-runtime-calculator>div{border-bottom:1px solid #f2eee72e;border-right:0}.sp-community-loop>div>i{text-align:left;transform-origin:0;padding:4px 0;transform:rotate(90deg);display:block!important}.sp-community-loop>div>i:last-of-type{display:none!important}}.storepower-cover-output{border-top:1px solid #2e312952;border-bottom:1px solid #2e312952;grid-template-columns:repeat(3,1fr);margin-top:28px;display:grid}.storepower-cover-output article{border-right:1px solid #2e312938;min-width:0;padding:14px 14px 16px 0}.storepower-cover-output article+article{padding-left:14px}.storepower-cover-output article:last-child{border-right:0}.storepower-cover-output span,.sp-product-translation header span,.sp-segmentation-board>article>span,.sp-creator-scorecard header span,.sp-metric-board header span,.sp-learning-loop header span{color:var(--olive-deep);letter-spacing:.08em;text-transform:uppercase;font-size:9px;font-weight:900}.storepower-cover-output strong{margin-top:8px;font-size:10px;line-height:1.45;display:block}.sp-product-question-page,.sp-segmentation-workbench,.sp-project-summary{margin-top:clamp(34px,5vw,66px)}.sp-product-translation{border-top:1px solid #2e312966;border-bottom:1px solid #2e312966;grid-template-columns:minmax(260px,.72fr) minmax(520px,1.28fr);margin-top:38px;display:grid}.sp-product-translation>aside{color:#f4efe7;background:#34382f;padding:24px}.sp-product-translation header{border-bottom:1px solid;justify-content:space-between;align-items:baseline;gap:20px;padding-bottom:16px;display:flex}.sp-product-translation>aside header span{color:#dfe7b6}.sp-product-translation header strong{font-size:12px}.sp-product-translation dl{grid-template-columns:1fr 1fr;margin:0;display:grid}.sp-product-translation dl div{border-bottom:1px solid #f4efe733;padding:21px 0}.sp-product-translation dt{color:#f4efe799;font-size:9px;font-weight:850}.sp-product-translation dd{letter-spacing:-.05em;margin:8px 0 0;font-size:clamp(24px,2.3vw,36px);font-weight:900}.sp-product-translation>div{background:#ffffff4d;padding:24px 28px}.sp-product-translation>div article{border-bottom:1px solid #2e312933;grid-template-columns:34px 110px 26px 1fr;align-items:center;gap:14px;padding:18px 0;transition:padding .26s,background .26s;display:grid}.sp-product-translation>div article:hover{background:#d8deca8c;padding-left:12px;padding-right:12px}.sp-product-translation article>span,.sp-product-translation article>i{color:var(--olive-deep);font-size:9px;font-style:normal;font-weight:900}.sp-product-translation article>strong{letter-spacing:-.04em;font-size:20px}.sp-product-translation article>p{margin:0;font-size:13px;font-weight:720;line-height:1.5}.sp-product-conclusion,.sp-scene-conclusion{color:#f5efe6;background:#676f57;margin:18px 0 0;padding:16px 20px;font-family:Georgia,Songti SC,serif;font-size:clamp(15px,1.35vw,20px);line-height:1.5}.sp-segmentation-board{border-top:1px solid;border-bottom:1px solid;grid-template-columns:.88fr 1.12fr;margin-top:38px;display:grid}.sp-segmentation-board>article{border-right:1px solid #2e31293d;min-height:330px;padding:28px}.sp-segmentation-board .is-fit{background:#ffffff52}.sp-segmentation-board .is-why{color:#f4efe7;background:#34382f;border-top:1px solid #2e31293d;border-right:0;grid-column:1/-1;grid-template-columns:.7fr 1fr;gap:28px 70px;min-height:0;display:grid}.sp-segmentation-board h4{letter-spacing:-.05em;max-width:14ch;margin:38px 0 0;font-size:clamp(25px,2.6vw,40px);line-height:1.04}.sp-segmentation-board ul{flex-wrap:wrap;gap:8px;margin:28px 0 0;padding:0;list-style:none;display:flex}.sp-segmentation-board li{border:1px solid #2e31294d;padding:9px 11px;font-size:11px;font-weight:850}.sp-segmentation-board article>p{max-width:560px;margin:28px 0 0;font-size:12px;font-weight:680;line-height:1.65}.sp-segmentation-board .is-why>p{margin-top:38px}.sp-segmentation-board .is-why>div{border-top:1px solid #f4efe73d;grid-column:1/-1;justify-content:space-between;align-items:center;padding-top:22px;font-size:clamp(14px,1.45vw,21px);display:flex}.sp-segmentation-board .is-why i{color:#dfe7b6;font-style:normal}.sp-voc-stats{border-top:1px solid #2e31295c;border-bottom:1px solid #2e31295c;grid-template-columns:repeat(4,1fr);margin-top:30px;display:grid}.sp-voc-stats article{border-right:1px solid #2e312938;padding:20px}.sp-voc-stats article:last-child{border-right:0}.sp-voc-stats span{letter-spacing:-.06em;font-size:clamp(27px,2.8vw,42px);font-weight:900}.sp-voc-stats p{color:var(--olive-deep);margin:12px 0 0;font-size:11px;font-weight:850}.sp-scenario-copy ul{gap:7px;margin:12px 0 0;padding:0;list-style:none;display:grid}.sp-scenario-copy li{padding-left:15px;font-size:10px;font-weight:720;line-height:1.45}.sp-scenario-copy li:before{float:left;color:var(--olive-deep);content:"↳";margin-left:-15px}.sp-content-pillars{border-top:1px solid #2e312947;border-bottom:1px solid #2e312947;grid-template-columns:repeat(4,1fr);gap:0;display:grid}.sp-content-pillars article{border-right:1px solid #2e312933;padding:15px}.sp-content-pillars article:last-child{border-right:0}.sp-content-pillars article span{color:var(--olive-deep);border:0;padding:0;display:block}.sp-content-pillars strong{margin-top:12px;font-size:12px;display:block}.sp-content-funnel{text-align:center;background:#ffffff5c;grid-template-columns:1fr 28px 1fr 28px 1fr 28px 1fr;align-items:center;margin-top:18px;padding:14px 18px;font-size:11px;font-weight:850;display:grid}.sp-content-funnel i{color:#d8782e;font-style:normal}.sp-platform-discovery article p,.sp-platform-discovery article small,.sp-platform-conversion article small{margin:14px 0 0;font-size:9.5px;font-weight:680;line-height:1.5;display:block}.sp-platform-discovery article small,.sp-platform-conversion article small{opacity:.76;border-top:1px solid;padding-top:10px}.sp-creator-scorecard,.sp-metric-board{border-top:1px solid #2e312961;border-bottom:1px solid #2e312961;margin-top:30px}.sp-creator-scorecard>header,.sp-metric-board>header{border-bottom:1px solid #2e312940;grid-template-columns:minmax(150px,.3fr) 1fr;gap:28px;padding:14px 0;font-size:11px;display:grid}.sp-creator-score-head,.sp-creator-scorecard>article{grid-template-columns:minmax(220px,1fr) repeat(5,72px) 82px;align-items:center;display:grid}.sp-creator-score-head{color:var(--olive-deep);padding:11px 0;font-size:9px;font-weight:900}.sp-creator-scorecard>article{border-top:1px solid #2e31292e;padding:16px 0;transition:background .24s,padding .24s}.sp-creator-scorecard>article:hover{background:#ffffff52;padding-left:12px;padding-right:12px}.sp-creator-scorecard article>span{font-size:13px;font-weight:820}.sp-creator-scorecard article i{color:var(--olive-deep);text-align:center;font-size:11px;font-style:normal;font-weight:800}.sp-creator-scorecard article>strong{text-align:right;font-size:22px}.sp-metric-board>div{grid-template-columns:repeat(5,1fr);display:grid}.sp-metric-board article{border-right:1px solid #2e312933;min-height:145px;padding:20px}.sp-metric-board article:last-child{border-right:0}.sp-metric-board article span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-metric-board article strong{margin-top:28px;font-size:12px;line-height:1.5;display:block}.sp-reflection-page.sp-project-summary{grid-template-columns:minmax(280px,.68fr) minmax(620px,1.32fr);gap:44px}.sp-project-summary .sp-compact-intro{padding:0 0 24px;display:block}.sp-project-summary .sp-compact-intro>strong{margin-top:18px;display:block}.sp-project-summary .sp-compact-intro>p:not(.section-kicker){margin-top:22px}.sp-project-summary .sp-learning-loop,.sp-project-summary .sp-plain-conclusion{grid-column:1/-1}.sp-next-validation{border-top:1px solid #2e312961;border-bottom:1px solid #2e312961;grid-template-columns:repeat(3,1fr);display:grid}.sp-next-validation article{border-right:1px solid #2e312938;min-height:250px;padding:26px;transition:background .26s,transform .26s}.sp-next-validation article:hover{z-index:1;background:#d8deca;transform:translateY(-6px)}.sp-next-validation article:last-child{border-right:0}.sp-next-validation span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-next-validation strong{letter-spacing:-.045em;max-width:16ch;margin-top:42px;font-size:clamp(20px,2vw,30px);line-height:1.08;display:block}.sp-next-validation p{margin:18px 0 0;font-size:11px;font-weight:680;line-height:1.55}.sp-learning-loop{color:#f4efe7;background:#34382f;padding:28px}.sp-learning-loop header{border-bottom:1px solid #f4efe747;justify-content:space-between;align-items:baseline;gap:30px;padding-bottom:20px;display:flex}.sp-learning-loop header span{color:#dfe7b6}.sp-learning-loop>div{justify-content:space-between;align-items:center;gap:16px;padding:34px 0;font-size:clamp(13px,1.35vw,20px);font-weight:850;display:flex}.sp-learning-loop>div i{color:#dfe7b6;font-style:normal}.sp-learning-loop section{border-top:1px solid #f4efe747;grid-template-columns:repeat(3,1fr);display:grid}.sp-learning-loop section p{margin:0;padding:18px 18px 0 0;font-size:10px;font-weight:670;line-height:1.55}@media (width<=1100px){.sp-reflection-page.sp-project-summary{grid-template-columns:1fr}.sp-project-summary .sp-learning-loop,.sp-project-summary .sp-plain-conclusion{grid-column:auto}.sp-product-translation,.sp-segmentation-board,.sp-segmentation-board .is-why{grid-template-columns:1fr}.sp-segmentation-board .is-why>div{grid-column:auto}.sp-creator-score-head,.sp-creator-scorecard>article{grid-template-columns:minmax(180px,1fr) repeat(5,54px) 68px}.sp-metric-board>div{grid-template-columns:repeat(3,1fr)}}@media (width<=720px){.storepower-cover-output,.sp-voc-stats,.sp-content-pillars,.sp-metric-board>div,.sp-next-validation,.sp-learning-loop section{grid-template-columns:1fr}.storepower-cover-output article,.sp-voc-stats article,.sp-content-pillars article,.sp-metric-board article,.sp-next-validation article{border-bottom:1px solid #2e312933;border-right:0}.sp-product-translation>div article{grid-template-columns:26px 76px 20px 1fr;gap:8px}.sp-creator-scorecard{overflow-x:auto}.sp-creator-score-head,.sp-creator-scorecard>article{min-width:720px}.sp-content-funnel,.sp-learning-loop>div{flex-wrap:wrap;justify-content:flex-start;display:flex}.sp-learning-loop header,.sp-creator-scorecard>header,.sp-metric-board>header{grid-template-columns:1fr;display:grid}}.storepower-case-study .section-kicker{letter-spacing:.04em;text-transform:none}.storepower-cover-output{opacity:.78;max-width:92%;margin-top:22px}.storepower-cover-output article{padding-top:10px;padding-bottom:11px}.storepower-cover-output span{font-size:7.5px}.storepower-cover-output strong{font-size:9px}.storepower-cover-meta{grid-template-columns:repeat(2,minmax(0,1fr))}.sp-product-translation{grid-template-columns:minmax(220px,.52fr) minmax(600px,1.48fr)}.sp-product-translation>aside{align-self:start;padding:20px}.sp-product-translation dl div{padding:15px 0}.sp-product-translation dd{font-size:clamp(20px,1.9vw,30px)}.sp-product-translation>div article{grid-template-columns:30px 86px 22px 1fr;min-height:78px;padding:17px 0}.sp-product-translation article>p{justify-content:space-between;align-items:center;gap:22px;font-size:clamp(15px,1.45vw,21px);display:flex}.sp-product-translation article>p small{color:var(--olive-deep);letter-spacing:.04em;border:1px solid #2e31293d;flex:none;padding:5px 8px;font-size:8px;font-weight:900}.sp-market-benchmark-details{border-top:1px dashed #2e312952;margin-top:18px}.sp-market-benchmark-details summary{color:var(--olive-deep);cursor:pointer;padding:14px 0;font-size:9px;font-weight:900}.sp-market-benchmark-details .sp-market-benchmark{margin-top:0}.sp-segmentation-board{grid-template-columns:1fr 1fr}.sp-segmentation-board h4{max-width:18ch;margin-top:28px;font-size:clamp(24px,2.25vw,34px)}.sp-segment-reasons{gap:0!important;display:grid!important}.sp-segment-reasons li{border:0;border-bottom:1px solid #2e312933;grid-template-columns:minmax(130px,.5fr) 1fr;gap:20px;padding:15px 0;display:grid}.sp-segment-reasons small{font-size:10px;font-weight:650;line-height:1.5}.sp-voc-stats article{min-height:230px;padding:22px 20px}.sp-voc-stats h4{margin:18px 0 0;font-size:16px}.sp-voc-stats p{min-height:48px;color:var(--ink);font-size:10px;font-weight:650;line-height:1.55}.sp-voc-stats small{color:var(--olive-deep);border-top:1px solid #2e312933;margin-top:14px;padding-top:12px;font-size:9px;font-weight:850;line-height:1.5;display:block}.sp-voc-evidence-layout{grid-template-columns:minmax(560px,1.45fr) minmax(280px,.55fr);gap:22px;margin-top:32px;display:grid}.sp-voc-voices{gap:12px;display:grid}.sp-voc-voices article{background:#ffffff57;border-bottom:1px solid #2e31293d;grid-template-columns:minmax(260px,1.1fr) minmax(180px,.75fr) minmax(190px,.8fr);align-items:start;gap:20px;padding:18px;display:grid}.sp-voc-voices article:first-child{color:#f4efe7;background:#34382f}.sp-voc-voices header{color:var(--olive-deep);grid-column:1/-1;justify-content:space-between;font-size:8px;display:flex}.sp-voc-voices article:first-child header{color:#dfe7b6}.sp-voc-voices blockquote{margin:0;font-family:Georgia,Songti SC,serif;font-size:clamp(15px,1.35vw,20px);line-height:1.42}.sp-voc-voices div span{color:var(--olive-deep);font-size:8px;font-weight:900}.sp-voc-voices article:first-child div span{color:#dfe7b6}.sp-voc-voices div p{margin:8px 0 0;font-size:10px;font-weight:680;line-height:1.5}.sp-voc-source-crop{background:#fff;min-height:100%;margin:0;position:relative;overflow:hidden}.sp-voc-source-crop img{object-fit:cover;object-position:44% center;width:100%;height:100%}.sp-voc-source-crop figcaption{color:#f4efe7;background:#34382fe6;gap:5px;padding:13px;display:grid;position:absolute;bottom:14px;left:14px;right:14px}.sp-voc-source-crop span,.sp-voc-source-crop strong{font-size:8px;line-height:1.45}.sp-voc-conclusion{border-top:1px solid;border-bottom:1px solid;margin:20px 0 0;padding:16px 0;font-size:clamp(15px,1.35vw,19px);font-weight:800;line-height:1.5}.sp-scene-exclusion{color:var(--olive-deep);background:0 0;border-top:1px dashed #2e312952;padding:13px 0}.sp-scene-exclusion p{margin-left:18px;font-family:inherit;font-size:10px;display:inline}.sp-tiktok-frame>div{bottom:170px}.sp-tiktok-frame footer.sp-sample-meta{gap:5px;padding-top:10px;display:grid;bottom:18px}.sp-sample-meta span,.sp-sample-meta div{font-size:8.5px;line-height:1.35}.sp-sample-meta b,.sp-sample-meta dt{color:#e3a06f;min-width:58px;font-size:8px;font-weight:900;display:inline-block}.sp-youtube-frame .sp-sample-meta{gap:7px;margin:18px 0 0;display:grid}.sp-youtube-frame .sp-sample-meta div{grid-template-columns:62px 1fr;display:grid}.sp-youtube-frame .sp-sample-meta dd{margin:0}.sp-reddit-frame footer.sp-sample-meta{border-top:1px solid #ddd;gap:5px;padding-top:12px;display:grid}.sp-reddit-frame footer.sp-sample-meta b{color:var(--olive-deep)}.sp-content-funnel{grid-template-columns:repeat(5,minmax(76px,1fr) 22px) minmax(76px,1fr);font-size:9.5px}.sp-purchase-path{border-top:1px solid #2e312947;border-bottom:1px solid #2e312947;grid-template-columns:repeat(5,1fr);margin:24px 0 0;padding:0;list-style:none;display:grid}.sp-purchase-path li{padding:14px 26px 14px 12px;font-size:10px;font-weight:850;position:relative}.sp-purchase-path li:not(:last-child):after{color:#d8782e;content:"→";position:absolute;top:50%;right:8px;transform:translateY(-50%)}.sp-creator-candidates{grid-template-columns:1.1fr .95fr .95fr;gap:14px;margin-top:30px;display:grid}.sp-creator-candidates>article{background:#ffffff57;border-top:1px solid #2e312957;padding:22px;transition:transform .24s,background .24s}.sp-creator-candidates>article:hover{transform:translateY(-5px)}.sp-creator-candidates>article.is-selected{background:#e1e5d5}.sp-creator-candidates header{align-items:center;gap:10px;display:flex}.sp-creator-candidates header>span,.sp-creator-candidates header>i{color:var(--olive-deep);font-size:8px;font-style:normal;font-weight:900}.sp-creator-candidates header>strong{font-size:15px}.sp-creator-candidates header>i{border:1px solid;margin-left:auto;padding:4px 7px}.sp-creator-candidates dl{margin:22px 0 0}.sp-creator-candidates dl div{border-top:1px solid #2e31292e;padding:12px 0}.sp-creator-candidates dt{color:var(--olive-deep);font-size:8px;font-weight:900}.sp-creator-candidates dd{margin:6px 0 0;font-size:9.5px;font-weight:650;line-height:1.5}.sp-creator-scoreproof{border-top:1px solid #2e312952;border-bottom:1px solid #2e312952;grid-template-columns:minmax(220px,.8fr) repeat(3,minmax(150px,.6fr));align-items:center;gap:18px;margin-top:18px;padding:14px 0;display:grid}.sp-creator-scoreproof header span,.sp-creator-scoreproof small{color:var(--olive-deep);font-size:8px;font-weight:900}.sp-creator-scoreproof header strong{margin-top:6px;font-size:10px;line-height:1.4;display:block}.sp-creator-scoreproof article{grid-template-columns:1fr 54px;align-items:center;gap:8px;display:grid}.sp-creator-scoreproof article span{grid-column:1/-1;font-size:9px;font-weight:800}.sp-creator-scoreproof article i{background:#2e312924;height:5px;position:relative;overflow:hidden}.sp-creator-scoreproof article i:after{width:var(--score);background:var(--olive-deep);content:"";height:100%;display:block}.sp-creator-scoreproof article strong{text-align:right;font-size:18px}.sp-creator-scoreproof>small{grid-column:1/-1}.sp-selected-brief{color:#f4efe7;background:#34382f;grid-template-columns:minmax(280px,.8fr) minmax(520px,1.2fr);margin-top:28px;display:grid;overflow:hidden}.sp-selected-brief figure{min-height:430px;margin:0;position:relative}.sp-selected-brief img{object-fit:cover;width:100%;height:100%}.sp-selected-brief figcaption{background:#141613b8;padding:9px;font-size:8px;position:absolute;bottom:12px;left:12px;right:12px}.sp-selected-brief>div{padding:28px}.sp-selected-brief>div>span{color:#dfe7b6;font-size:8px;font-weight:900}.sp-selected-brief h4{letter-spacing:-.05em;max-width:20ch;margin:22px 0 0;font-size:clamp(25px,2.5vw,38px);line-height:1.08}.sp-selected-brief dl{grid-template-columns:1fr 1fr;margin:24px 0 0;display:grid}.sp-selected-brief dl div{border-top:1px solid #f4efe738;padding:14px 16px 14px 0}.sp-selected-brief dt{color:#dfe7b6;font-size:8px;font-weight:900}.sp-selected-brief dd{margin:7px 0 0;font-size:9.5px;line-height:1.5}.sp-selected-brief>div>strong{color:#34382f;background:#dfe7b6;margin-top:22px;padding:14px 16px;font-size:12px;display:block}.sp-kol-criteria>div:last-child{color:#f4efe7;background:#676f57}.sp-launch-sprint article ul{gap:8px;margin:16px 0 0;padding:0;list-style:none;display:grid}.sp-launch-sprint article li{padding-left:12px;font-size:9.5px;font-weight:680;line-height:1.45}.sp-launch-sprint article li:before{float:left;color:#d8782e;content:"→";margin-left:-12px}.sp-metric-board>div{grid-template-columns:repeat(4,1fr)}.sp-metric-board article small{color:var(--olive-deep);margin-top:18px;font-size:8px;font-weight:900;display:block}.sp-adjustment-rules{border-top:1px solid #2e312957;border-bottom:1px solid #2e312957;margin-top:28px}.sp-adjustment-rules>header{border-bottom:1px solid #2e312938;grid-template-columns:.35fr 1fr;gap:24px;padding:14px 0;font-size:10px;display:grid}.sp-adjustment-rules>div{grid-template-columns:repeat(3,1fr);display:grid}.sp-adjustment-rules article{border-right:1px solid #2e31292e;grid-template-columns:1fr 24px 1fr;gap:8px;padding:18px;display:grid}.sp-adjustment-rules article:last-child{border-right:0}.sp-adjustment-rules article span,.sp-adjustment-rules article strong{font-size:11px}.sp-adjustment-rules article i{color:#d8782e;font-style:normal}.sp-adjustment-rules article p{grid-column:1/-1;margin:12px 0 0;font-size:9px;line-height:1.5}.sp-reflection-page.sp-project-summary{display:block}.sp-project-summary .sp-compact-intro{grid-template-columns:minmax(320px,.8fr) minmax(520px,1.2fr);align-items:end;gap:28px 70px;display:grid}.sp-project-summary .sp-compact-intro .section-kicker{grid-column:1/-1}.sp-reflection-split{grid-template-columns:minmax(360px,.82fr) minmax(540px,1.18fr);gap:30px;margin-top:38px;display:grid}.sp-personal-learnings,.sp-validation-list{border-top:1px solid #2e31295c}.sp-personal-learnings header,.sp-validation-list header{border-bottom:1px solid #2e31293d;padding:16px 0 20px}.sp-personal-learnings header span,.sp-validation-list header span{color:var(--olive-deep);font-size:8px;font-weight:900}.sp-personal-learnings header strong,.sp-validation-list header strong{margin-top:10px;font-size:18px;display:block}.sp-personal-learnings article,.sp-validation-list article{border-bottom:1px solid #2e312933;grid-template-columns:54px 1fr;gap:18px;padding:20px 0;display:grid}.sp-personal-learnings article span,.sp-validation-list article span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-personal-learnings article p,.sp-validation-list article p{margin:0;font-size:11px;font-weight:680;line-height:1.6}.sp-validation-list article{grid-template-columns:90px minmax(180px,.65fr) 1fr}.sp-validation-list article strong{font-size:14px;line-height:1.35}.sp-project-summary .sp-learning-loop{margin-top:36px}.sp-project-summary .sp-plain-conclusion{margin-top:18px}.sp-segmentation-board{grid-template-columns:minmax(280px,.35fr) minmax(560px,.65fr);gap:18px}.sp-segmentation-board>article{min-height:410px}.sp-segmentation-board .is-not-for{background:#d8d5ca}.sp-segmentation-board .is-fit{background:#eef0e7;padding:clamp(24px,3vw,42px);display:block}.sp-segmentation-board .is-fit>h4{max-width:none;margin-bottom:28px}.sp-kept-task{border-top:1px solid #2e312940;grid-template-columns:42px minmax(240px,.85fr) minmax(220px,1.15fr);align-items:center;gap:18px;padding:22px 0;display:grid}.sp-kept-task>span{color:var(--olive-deep);font-size:10px;font-weight:900}.sp-kept-task strong{letter-spacing:-.035em;font-size:clamp(17px,1.55vw,23px)}.sp-kept-task p{color:var(--olive-deep);margin:8px 0 0;font-size:9px;font-weight:850}.sp-kept-task small{font-size:10px;font-weight:680;line-height:1.55}.sp-segmentation-board .is-fit footer{border-top:1px solid #2e312940;margin-top:20px;padding:16px 0 0;font-size:11px;font-weight:850}.sp-voc-evidence-layout{grid-template-columns:minmax(640px,1.6fr) minmax(260px,.4fr)}.sp-voc-source-crop>a{cursor:zoom-in;width:100%;height:100%;display:block}.sp-voc-source-crop>a:hover img{transform:scale(1.025)}.sp-voc-source-crop img{transition:transform .42s}.sp-scenario-panel figure figcaption{gap:5px;padding:13px 15px;display:grid;bottom:18px;left:18px;right:18px}.sp-scenario-panel figure figcaption span,.sp-scenario-panel figure figcaption small{font-size:8px;line-height:1.4}.sp-scenario-panel figure figcaption strong{font-size:12px;line-height:1.4}.sp-editor-note{color:var(--ink);border-bottom:1px dashed #2e312952;grid-template-columns:96px minmax(0,1fr);gap:20px;margin:20px 0 0;padding:13px 0;font-size:11px;font-weight:780;line-height:1.5;display:grid}.sp-editor-note span{color:var(--olive-deep);font-size:9px;font-weight:900}.sp-creator-candidates header>b{color:var(--olive-deep);margin-left:auto;font-size:10px}.sp-creator-candidates header>b+i{margin-left:0}.sp-platform-discovery article span,.sp-platform-conversion article span{opacity:.72;font-size:8px}.sp-platform-discovery article strong,.sp-platform-conversion article strong{font-size:clamp(21px,2.05vw,31px)}.sp-selected-brief{grid-template-columns:minmax(250px,.72fr) minmax(480px,1.28fr);width:86%;margin-left:auto;margin-right:auto}.sp-selected-brief figure{min-height:360px}.sp-project-summary .sp-compact-intro>strong{min-width:0;max-width:16ch;font-size:clamp(23px,2.05vw,32px)}.sp-project-summary .sp-compact-intro>p:not(.section-kicker){min-width:0}.sp-launch-to-measurement{color:#f4efe7;background:var(--olive-deep);grid-template-columns:1fr 38px 1fr;align-items:center;margin:18px 0 -1px;padding:12px 18px;font-size:10px;font-weight:850;display:grid}.sp-launch-to-measurement i{color:#e6a16e;text-align:center;font-style:normal}.sp-launch-to-measurement strong{text-align:right}.sp-launch-to-measurement+.sp-metric-board{margin-top:0}@media (width<=1100px){.sp-segmentation-board,.sp-voc-evidence-layout,.sp-selected-brief,.sp-reflection-split,.sp-project-summary .sp-compact-intro,.sp-voc-voices article,.sp-creator-candidates{grid-template-columns:1fr}.sp-creator-scoreproof{grid-template-columns:1fr 1fr}}@media (width<=720px){.storepower-cover-meta,.sp-purchase-path,.sp-creator-candidates,.sp-selected-brief dl,.sp-adjustment-rules>div,.sp-metric-board>div{grid-template-columns:1fr}.sp-product-translation article>p{flex-direction:column;align-items:flex-start;gap:8px}.sp-voc-stats{grid-template-columns:1fr 1fr}.sp-content-funnel{flex-wrap:wrap;justify-content:flex-start;display:flex}.sp-creator-scoreproof{grid-template-columns:1fr}.sp-validation-list article{grid-template-columns:72px 1fr}.sp-validation-list article p{grid-column:2}.sp-kept-task,.sp-editor-note{grid-template-columns:1fr}.sp-launch-to-measurement{grid-template-columns:1fr;gap:5px}.sp-launch-to-measurement i,.sp-launch-to-measurement strong{text-align:left}}@media print{@page{size:A3 landscape;margin:0}html,body{width:100%;color:var(--ink);background:var(--paper);-webkit-print-color-adjust:exact;print-color-adjust:exact;margin:0}.site-header,.hero,.case-index,.statement,.work,.process,.contact,.site-footer,.storepower-rail,.storepower-back,.storepower-scroll-cue,.storepower-case-footer{display:none!important}.storepower-case-study,.storepower-story,.storepower-chapters{width:100%;margin:0;overflow:visible;display:block!important}.storepower-cover,.storepower-chapter{break-after:page;page-break-after:always;width:100%;height:297mm;min-height:0;overflow:hidden}.storepower-cover{padding:15mm 14mm 12mm}.storepower-chapter{padding:9mm 12mm 8mm}.storepower-chapter:last-child{break-after:auto;page-break-after:auto}.storepower-cover-copy,.storepower-cover-visual,.storepower-chapter>*{transition:none!important;animation:none!important}.storepower-chapter>:last-child{transform-origin:0 0}.storepower-chapter-02>:last-child{zoom:.7;width:143%}.storepower-chapter-03>:last-child,.storepower-chapter-05>:last-child{zoom:.9;width:111.2%}.storepower-chapter-04>:last-child,.storepower-chapter-06>:last-child{zoom:.62;width:161.3%}.storepower-chapter-07>:last-child,.storepower-chapter-10>:last-child{zoom:.82;width:122%}.storepower-chapter-08>:last-child,.storepower-chapter-09>:last-child{zoom:.68;width:147.1%}.storepower-chapter-02 .sp-product-orbit{height:500px}.storepower-chapter-04 .sp-review-sourceboard>figure{min-height:450px}.storepower-chapter-06 .sp-tiktok-frame{grid-row:1/3;height:470px;min-height:0}.storepower-chapter-06 .sp-youtube-frame,.storepower-chapter-06 .sp-reddit-frame{height:226px;min-height:0}.storepower-chapter-06 .sp-format-canvas{grid-template-rows:226px 226px;grid-template-columns:minmax(270px,.76fr) minmax(480px,1.24fr);gap:18px;height:470px;display:grid}.storepower-chapter-06 .sp-tiktok-frame>img{object-position:center 62%}.storepower-chapter-08 .sp-creator-feature{min-height:380px}.storepower-cover-visual,.sp-product-orbit,.sp-review-sourceboard>figure,.sp-format-canvas,.sp-creator-board,.sp-reflection-board{box-shadow:none!important}.sp-market-benchmark a,.sp-source-details summary,.sp-email-draft summary{color:inherit}.sp-source-details:not([open])>:not(summary),.sp-email-draft:not([open])>:not(summary){display:none!important}}